Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year?1 The U.S. Small Business Administration hosts National Small Business Week each year in honor of the critical role small businesses play in […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Recovering from a bad first impression is nearly impossible — and, if you’re connecting with prospects or vendors via email, you may be setting yourself up to fail. In fact, a cringe-worthy sign-off can wreck an otherwise perfectly crafted email. A recent study from email software provider Boomerang concluded that ending your emails with a […]
Facebook introduces new ad insights. Yesterday, Facebook announced the redesign of their Delivery Insights dashboard. Advertisers will be able to access this new interface within their Ads Manager in the next few weeks. The redesign features two important developments that will help marketers optimize their ad campaigns more easily: in-depth auction metrics and an estimated […]
Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 million — more than a quarter of the U.S. population. Their spending power is $44 billion annually, before accounting for their influence on household purchases. […]
Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]
Instagram recently introduced the ability for users to share up to 10 photos in a single post. Available for ads and organic content alike, it rolled out to users Feb. 22. With this update, you can select up to 10 images or videos to include, similar to how albums work on Facebook. Galleries are marked […]
Facebook has cemented its place at the top of the social media marketing landscape throughout the past few years, continuously developing and releasing new options to help small business owners reach and convert new audiences.
The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]
Facebook has emerged as the most powerful platform in the social media marketing arena, and shows no signs of losing steam any time soon.
Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]