Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Asking questions is the key to likeability, researchers find

Show interest in your customers to increase your likeability.

Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousands of dollars to workshops to learn to boost their charisma. The thing is … we tend to overcomplicate likeability. If there’s a silver bullet for getting […]


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Google Posts 101: Upload content directly to Google search results

Google released Google Posts to small businesses June 22.

Google has rolled out a new promotional tool for small businesses: Google Posts. The feature, released June 22, lets businesses publish details about events, products and services directly to Google Search and Maps as an extension of the Knowledge Panel. This makes for increased visibility for valuable (and profitable) messaging about time-sensitive sales, specials and […]


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Use your Wi-Fi signal to drive customer connections on Facebook

Facebook check-ins provide social proof, attracting users to local businesses.

It’s no secret that smartphones have changed when and how users share and interact online. Every user is now a power user with the ability to influence online conversations about your business in real time. This scares some business owners; for others, though, it’s an exciting opportunity to get customers to pitch in on your […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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Use the Facebook pixel to create high-converting social ad campaigns

The Facebook pixel offers advertisers high-converting options.

If you’re at all serious about using Facebook ads to grow your business, you need to be using the Facebook pixel to optimize your ad campaigns. After all, it’s much easier to lead a warm audience along the journey from prospect to customer than a cold one. In fact, as Facebook’s ad space becomes more […]


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Facebook to reimburse some advertisers after disclosing yet another measurement error

Facebook discloses another measurement error

Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]


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Milkshake Marketing: Give the people what they (really) want

Know what job your customers want to get done

Talk all you want about buyer personas, psychological triggers and pricing strategy, but the bottom line is that companies succeed when they offer a service or product that customers find irresistible. And what makes a product irresistible? It’s probably not what you think. Clayton Christensen, Harvard professor and the author of the bestselling book “The […]


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7 announcements from Facebook’s F8 Conference that small businesses need to know

Facebook F8 2017 conference digest

Facebook shared a flurry of new tools and features during their annual developer conference, F8. While some of their virtual reality work will take years to catch on, several product updates and launches will affect small businesses here in 2017. With 1.94 billion monthly active users, Facebook is likely your most prominent social channel, and […]


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Celebrate shopping local with National Small Business Week

National Small Business Week kicks off Sunday, April 30 and runs through Saturday, May 6.

Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year?1 The U.S. Small Business Administration hosts National Small Business Week each year in honor of the critical role small businesses play in […]


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