Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


When you should (or shouldn’t) outsource your marketing

When you should or shouldn't outsource your marketing

Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]


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Instagram launches multi-photo swipeable galleries

Instagram launches new gallery feature.

Instagram recently introduced the ability for users to share up to 10 photos in a single post. Available for ads and organic content alike, it rolled out to users Feb. 22. With this update, you can select up to 10 images or videos to include, similar to how albums work on Facebook. Galleries are marked […]


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Use Valentine’s Day contests to heat up your social mentions

Valentine's contest

The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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Use a Lead Magnet to generate more business

Use a Lead Magnet to generate more business

In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.


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One app to rule them all? Instagram continues to battle Snapchat for primacy.

Instagram vs. Snapchat

Social media marketers aren’t the only ones chasing big goals in 2017. Just three weeks into the year, we’ve seen several feature updates as Instagram and Snapchat, in particular, battle for supremacy on users’ home screens. Instagram monetizes Stories. Instagram is making headlines once again, as they report their Stories feature is up to 150 […]


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