Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year?1 The U.S. Small Business Administration hosts National Small Business Week each year in honor of the critical role small businesses play in […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Recovering from a bad first impression is nearly impossible — and, if you’re connecting with prospects or vendors via email, you may be setting yourself up to fail. In fact, a cringe-worthy sign-off can wreck an otherwise perfectly crafted email. A recent study from email software provider Boomerang concluded that ending your emails with a […]
Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 million — more than a quarter of the U.S. population. Their spending power is $44 billion annually, before accounting for their influence on household purchases. […]
Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]
In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.
Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in the driver’s seat with respect to strategy, as they no longer have to rely on much guesswork when strategizing new campaigns and tactics. However, there are some intangibles involved in the sales process that cannot […]
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini's landmark piece, "The Six Principles of Influence," in their advertising and branding strategies.
Marketing professionals and business leaders must always choose their words carefully when crafting branded materials and advertising strategies.
The first iPhone, released in 2007, was a game changer for businesses, governments and consumers alike. Not even 10 years later, consumers are already beginning to use wearable devices for shopping purposes, not to mention relying on their smartphones for these activities much more commonly than could have been imagined back in 2007. Google has […]