Back in the day, just having a website put you ahead of your competitors. Now, though, your website is a potential money pit. If it’s not converting, you have some work to do. Your first consideration should be traffic — and that inevitably involves Google. Google’s ever-changing search algorithm is notoriously complex. (Moz, the industry […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Talk all you want about buyer personas, psychological triggers and pricing strategy, but the bottom line is that companies succeed when they offer a service or product that customers find irresistible. And what makes a product irresistible? It’s probably not what you think. Clayton Christensen, Harvard professor and the author of the bestselling book “The […]
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a result, businesses of all sizes have been granted a proverbial universe of novel opportunities to completely redefine the ways in which they reach and engage prospects, […]
Is it time to invest more in your marketing efforts?
A recent report showed that people are more likely to purchase when they're targeted with multiple ads on multiple channels.
Marketing has been in a state of rapid change for the past few years. Much of this transformational period can be credited to the arrival of more advanced marketing technologies. Whatever the catalyst, one thing is certain: things are still changing. Econsultancy and Adobe conducted the “2016 Digital Trends Briefing” to better understand where modern day […]
Do you remember the last time you were engaged with a really good story? You know the ones – the types of tales that bring you on a journey. A story is meant to engage and connect people to a set of characters and emotions. According to MarketingProfs contributor Brad Shelton, truly exceptional stories exist […]
The four Ps make up the fundamentals of any good marketing effort. So, what exactly are the four Ps and how do they fit into your overall strategy?
However, as with any new business venture, you are bound to hit a few roadblocks along the way. But what if we could prevent you from making a few common beginner mistakes?