Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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With budgets up, how will marketers capitalize?

With budgets up, how will marketers capitalize?

Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a result, businesses of all sizes have been granted a proverbial universe of novel opportunities to completely redefine the ways in which they reach and engage prospects, […]


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Customer experience is king

customer experience is king

Marketing has been in a state of rapid change for the past few years. Much of this transformational period can be credited to the arrival of more advanced marketing technologies. Whatever the catalyst, one thing is certain: things are still changing. Econsultancy and Adobe conducted the “2016 Digital Trends Briefing” to better understand where modern day […]


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Getting storytelling right

how to use storytelling in marketing

Do you remember the last time you were engaged with a really good story? You know the ones – the types of tales that bring you on a journey. A story is meant to engage and connect people to a set of characters and emotions. According to MarketingProfs contributor Brad Shelton, truly exceptional stories exist […]


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Why marketing is SO important

why small business needs marketing

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a […]


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Branding: What, why and how?

why branding is important for small business

Anybody interested in marketing has definitely heard the term ‘branding.’ It is included as an objective of every single marketing piece that goes out into the world. But what exactly does branding mean? Why is it important? And how can you effectively create a brand identity for your business? Let’s take a look. According to […]


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