Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Facebook penalizes businesses for poor mobile website experiences

Facebook announces algorithm update that'll penalize slow-loading websites.

Facebook announced another New Feed algorithm update last week that will prioritize mobile-optimized websites. It will reward links that load faster on mobile by giving them higher visibility and limit users’ exposure to slow-loading links. “Particularly slow” pages will see decreased referral traffic, according to Facebook. Facebook users’ network connection will also be considered. “We’ve […]


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The art of marketing typography

marketing typography

Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.


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Tips to excel with direct mail marketing campaigns

best practices for direct mail marketing

With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]


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Modern marketing is all about audience knowledge

Getting the targeted strategy right, of course, is all about knowing the audience

Today's businesses and marketers have a larger, more robust range of tools available to connect with new customers, convert them to active clientele and retain them for longer of periods of time than any point in the past.


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3 Most unique direct mail marketing campaigns

3 Most unique direct mail marketing campaigns

With all of the transformations and progressions taking place in digital advertising, it might seem as though the old days of direct mail marketing have come to an end. However, this could not be further from the truth, as direct mail marketing remains one of the more effective and popular methods of reaching new clients […]


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Personalization: A marketer’s best friend

how to make your marketing more personal

Marketing strategies require SMB leaders to juggle a variety of tasks. There are just so many things that go into an exceptional marketing plan – from keeping track of promotions to providing relevant content. However, if there is one single thing that marketers should pay close attention to it is undoubtedly personalization. In fact, a recent […]


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