Color plays a major role in business. After all, marketing is an art of persuasion. Savvy marketers can drive action by combining the power of color with motion, sound, texture, smell and other sensory elements. Its impact is so pronounced that research shows colors can have a dramatic impact on marketing results: Color ads attract […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Facebook announced another New Feed algorithm update last week that will prioritize mobile-optimized websites. It will reward links that load faster on mobile by giving them higher visibility and limit users’ exposure to slow-loading links. “Particularly slow” pages will see decreased referral traffic, according to Facebook. Facebook users’ network connection will also be considered. “We’ve […]
Preparing a digital marketing strategy for your business is not unlike preparing for a cross-country marathon. Suppose you want to win the marathon. What is the record for fastest time on the track? How long should it take you to reach the first mile marker for you to remain on track to win? This is […]
Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.
Direct mail marketing has remained extremely relevant throughout the past decade despite it being, in the words of Phil Collins, against all odds.
With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]
Today's businesses and marketers have a larger, more robust range of tools available to connect with new customers, convert them to active clientele and retain them for longer of periods of time than any point in the past.
With all of the transformations and progressions taking place in digital advertising, it might seem as though the old days of direct mail marketing have come to an end. However, this could not be further from the truth, as direct mail marketing remains one of the more effective and popular methods of reaching new clients […]
Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts […]
Marketing strategies require SMB leaders to juggle a variety of tasks. There are just so many things that go into an exceptional marketing plan – from keeping track of promotions to providing relevant content. However, if there is one single thing that marketers should pay close attention to it is undoubtedly personalization. In fact, a recent […]