Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.

Digging deeper into direct mail marketing

Direct mail is the backbone of your brand. Moving and birthdays—perfect times to grow your business.

Direct mail marketing may seem like an outdated method but we promise there is a pretty compelling case for this channel. According to Direct Marketing, direct mail was the second-most invested in platform for marketers – falling short to websites but edging out mobile spend. Maybe this has something to do with the creative nature […]

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Marketing among generations

marketing to generations

Marketing efforts should differ based on the target audience: here is how to target every audience, from baby boomers all the way up to millenials.

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