Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Email marketing: Ending the year strong

Email marketing: Ending the year strong

As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. Customer retention and prospect attraction are no easy tasks, nor are they only important to consider around this time of the […]


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The art of marketing typography

marketing typography

Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.


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Roundup: Recent goings-on in email marketing

email marketing trends and ideas

Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners need to keep track of the trends taking shape to ensure that they are best positioned to connect with existing and prospective customers, and engage them for […]


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Make email marketing campaigns count

Make email marketing campaigns count

The advantages and power of email marketing campaigns are well-known at this point, as businesses in virtually every industry have leveraged these strategies for a range of branding purposes.


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Keep email marketing campaigns on track

Keep email marketing campaigns on track

Email marketing campaigns remain the centerpiece of many branding strategies in the small-business sector. Thanks to the massive breadth of research conducted on email advertising, entrepreneurs now have a proverbial universe of available information related to what characterizes a winning campaign. Understanding this information before sending out communications to clients is critical, as ill-advised emails […]


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