Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Use color theory to make your brand more attractive

Color theory

Color plays a major role in business. After all, marketing is an art of persuasion. Savvy marketers can drive action by combining the power of color with motion, sound, texture, smell and other sensory elements. Its impact is so pronounced that research shows colors can have a dramatic impact on marketing results: Color ads attract […]


[+] More

Asking questions is the key to likeability, researchers find

Show interest in your customers to increase your likeability.

Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousands of dollars to workshops to learn to boost their charisma. The thing is … we tend to overcomplicate likeability. If there’s a silver bullet for getting […]


[+] More

Email marketing: Ending the year strong

Email marketing: Ending the year strong

As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. Customer retention and prospect attraction are no easy tasks, nor are they only important to consider around this time of the […]


[+] More

The art of marketing typography

marketing typography

Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.


[+] More

Roundup: Recent goings-on in email marketing

email marketing trends and ideas

Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners need to keep track of the trends taking shape to ensure that they are best positioned to connect with existing and prospective customers, and engage them for […]


[+] More

Make email marketing campaigns count

Make email marketing campaigns count

The advantages and power of email marketing campaigns are well-known at this point, as businesses in virtually every industry have leveraged these strategies for a range of branding purposes.


[+] More

Keep email marketing campaigns on track

Keep email marketing campaigns on track

Email marketing campaigns remain the centerpiece of many branding strategies in the small-business sector. Thanks to the massive breadth of research conducted on email advertising, entrepreneurs now have a proverbial universe of available information related to what characterizes a winning campaign. Understanding this information before sending out communications to clients is critical, as ill-advised emails […]


[+] More