Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Twitter increases character limit to 280 in test run


Twitter’s iconic 140-character limit for tweets may be on the way out. On Sept. 26, the company announced that it’s experimenting with doubling the length of tweets, allowing users to post up to 280 characters per message. For now, the feature is available only to select users. The move aims to motivate users to tweet […]


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Is your website performance costing you business?


Back in the day, just having a website put you ahead of your competitors. Now, though, your website is a potential money pit. If it’s not converting, you have some work to do. Your first consideration should be traffic — and that inevitably involves Google. Google’s ever-changing search algorithm is notoriously complex. (Moz, the industry […]


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Use color theory to make your brand more attractive

Color theory

Color plays a major role in business. After all, marketing is an art of persuasion. Savvy marketers can drive action by combining the power of color with motion, sound, texture, smell and other sensory elements. Its impact is so pronounced that research shows colors can have a dramatic impact on marketing results: Color ads attract […]


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Google’s local question-and-answer feature is now live for all mobile browsers

Google Q&A

Google rolled out its new Questions and Answers feature in Maps for all mobile browsers Wednesday. It works exactly like it sounds: On business listings in Maps, users now have the option to ask questions. Business owners and other users can respond to these queries directly. All users can “upvote” questions and responses they find […]


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Facebook penalizes businesses for poor mobile website experiences

Facebook announces algorithm update that'll penalize slow-loading websites.

Facebook announced another New Feed algorithm update last week that will prioritize mobile-optimized websites. It will reward links that load faster on mobile by giving them higher visibility and limit users’ exposure to slow-loading links. “Particularly slow” pages will see decreased referral traffic, according to Facebook. Facebook users’ network connection will also be considered. “We’ve […]


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Facebook cover videos help businesses spice up their Facebook Pages

Use Facebook cover videos to tell a story about your business.

We’re always on the lookout for new ways to capture the attention of our customers’ fans on Facebook, so we’ve begun experimenting with Facebook cover videos. Released to Pages earlier this summer, Facebook cover videos are just what they sound like: cover photos that are videos instead of static images. And, as the first thing […]


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Asking questions is the key to likeability, researchers find

Show interest in your customers to increase your likeability.

Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousands of dollars to workshops to learn to boost their charisma. The thing is … we tend to overcomplicate likeability. If there’s a silver bullet for getting […]


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Google Posts 101: Upload content directly to Google search results

Google released Google Posts to small businesses June 22.

Google has rolled out a new promotional tool for small businesses: Google Posts. The feature, released June 22, lets businesses publish details about events, products and services directly to Google Search and Maps as an extension of the Knowledge Panel. This makes for increased visibility for valuable (and profitable) messaging about time-sensitive sales, specials and […]


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Use your Wi-Fi signal to drive customer connections on Facebook

Facebook check-ins provide social proof, attracting users to local businesses.

It’s no secret that smartphones have changed when and how users share and interact online. Every user is now a power user with the ability to influence online conversations about your business in real time. This scares some business owners; for others, though, it’s an exciting opportunity to get customers to pitch in on your […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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