Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Facebook launches result predictions and split testing for ad campaign optimization

Facebook launches new tools for ad campaign optimization

Facebook introduces new ad insights. Yesterday, Facebook announced the redesign of their Delivery Insights dashboard. Advertisers will be able to access this new interface within their Ads Manager in the next few weeks. The redesign features two important developments that will help marketers optimize their ad campaigns more easily: in-depth auction metrics and an estimated […]


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Is your brand lit — or basic? Get to know Gen Z’s shopping behaviors

Marketers are beginning to target a new cohort of young people: Generation Z.

Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 million — more than a quarter of the U.S. population. Their spending power is $44 billion annually, before accounting for their influence on household purchases. […]


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Instagram launches multi-photo swipeable galleries

Instagram launches new gallery feature.

Instagram recently introduced the ability for users to share up to 10 photos in a single post. Available for ads and organic content alike, it rolled out to users Feb. 22. With this update, you can select up to 10 images or videos to include, similar to how albums work on Facebook. Galleries are marked […]


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Use Valentine’s Day contests to heat up your social mentions

Valentine's contest

The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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One app to rule them all? Instagram continues to battle Snapchat for primacy.

Instagram vs. Snapchat

Social media marketers aren’t the only ones chasing big goals in 2017. Just three weeks into the year, we’ve seen several feature updates as Instagram and Snapchat, in particular, battle for supremacy on users’ home screens. Instagram monetizes Stories. Instagram is making headlines once again, as they report their Stories feature is up to 150 […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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