Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Use the Facebook pixel to create high-converting social ad campaigns

The Facebook pixel offers advertisers high-converting options.

If you’re at all serious about using Facebook ads to grow your business, you need to be using the Facebook pixel to optimize your ad campaigns. After all, it’s much easier to lead a warm audience along the journey from prospect to customer than a cold one. In fact, as Facebook’s ad space becomes more […]


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Facebook to reimburse some advertisers after disclosing yet another measurement error

Facebook discloses another measurement error

Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]


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7 announcements from Facebook’s F8 Conference that small businesses need to know

Facebook F8 2017 conference digest

Facebook shared a flurry of new tools and features during their annual developer conference, F8. While some of their virtual reality work will take years to catch on, several product updates and launches will affect small businesses here in 2017. With 1.94 billion monthly active users, Facebook is likely your most prominent social channel, and […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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Learning by example: Exceptional social media campaigns

viral marketing campaigns

From the various benefits of these highly connected digital platforms to the best ways to optimize your social media strategy – we’ve covered the ins and outs of this channel as a marketing tool. However, sometimes the best way to learn is by combing through some examples. We’ve picked out some great social media marketing […]


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E-book: Guide to Snapchat Marketing

Snapchat Marketing

Everyone that has set-up a Facebook page for their business has done so for one reason -- to get more business. There are a few steps that happen before Facebook fans can turn into real business. First up, building up your Facebook audience.


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E-book: How to get more Facebook Fans

how to get more facebook fans

Everyone that has set-up a Facebook page for their business has done so for one reason -- to get more business. There are a few steps that happen before Facebook fans can turn into real business. First up, building up your Facebook audience.


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Tackling your mobile marketing strategy


Mobile marketing should be a crucial component of your overall marketing strategy in 2016. There is simply no way of avoiding the mobile realities of the modern consumer. According to Salesforce’s 2015 State of Marketing report, over 70 percent of marketers view mobile marketing as a core part of their business. Moreover, 68 percent of […]


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