Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in the driver’s seat with respect to strategy, as they no longer have to rely on much guesswork when strategizing new campaigns and tactics. However, there are some intangibles involved in the sales process that cannot […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a result, businesses of all sizes have been granted a proverbial universe of novel opportunities to completely redefine the ways in which they reach and engage prospects, […]
As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. Customer retention and prospect attraction are no easy tasks, nor are they only important to consider around this time of the […]
Preparing a digital marketing strategy for your business is not unlike preparing for a cross-country marathon. Suppose you want to win the marathon. What is the record for fastest time on the track? How long should it take you to reach the first mile marker for you to remain on track to win? This is […]
Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.
Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners need to keep track of the trends taking shape to ensure that they are best positioned to connect with existing and prospective customers, and engage them for […]
Facebook has become the biggest powerhouse in social media marketing in the past few years, here's the latest additions for advertisers.
Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini's landmark piece, "The Six Principles of Influence," in their advertising and branding strategies.
With the vast majority of businesses and marketers leveraging email advertising tactics to attract, retain and engage customers, more helpful insights hit the presses on a daily basis.