Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Use Valentine’s Day contests to heat up your social mentions

Valentine's contest

The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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Use a Lead Magnet to generate more business

Use a Lead Magnet to generate more business

In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.


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One app to rule them all? Instagram continues to battle Snapchat for primacy.

Instagram vs. Snapchat

Social media marketers aren’t the only ones chasing big goals in 2017. Just three weeks into the year, we’ve seen several feature updates as Instagram and Snapchat, in particular, battle for supremacy on users’ home screens. Instagram monetizes Stories. Instagram is making headlines once again, as they report their Stories feature is up to 150 […]


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A simple approach to increasing sales


Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in the driver’s seat with respect to strategy, as they no longer have to rely on much guesswork when strategizing new campaigns and tactics. However, there are some intangibles involved in the sales process that cannot […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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With budgets up, how will marketers capitalize?

With budgets up, how will marketers capitalize?

Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a result, businesses of all sizes have been granted a proverbial universe of novel opportunities to completely redefine the ways in which they reach and engage prospects, […]


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