Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Email marketing has long been hailed as a fundamental component of any branding and advertising strategy.
Here are six common mistakes in the realm of business marketing.
Consumers' interests are shifting to reflect to modern business climate, and marketers need to address these changes.
Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.
Successful social marketing takes more than handing the keys to a random employee with a Facebook account. Anyone can post an update, but if your end game is increasing sales, you need to be posting for profit. In 2015, social media is the way forward for small businesses looking to reach prospects and build relationships […]
Despite the fact that email marketing appears to be one of the more straightforward and simplistic segments of advertising, there are a multitude of complexities involved.
Social media has been hailed as one of the more powerful communication tools the world has ever seen, and evidence of this assertion can be found in virtually every region today.
We devote a lot of words and time to social media, direct mail and email marketing, but it is important to sometimes take a step back and look at broader trends in the advertising arena.
The more targeted a marketing campaign, the greater the revenue opportunity associated with it.