Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Marketing strategies require SMB leaders to juggle a variety of tasks. There are just so many things that go into an exceptional marketing plan – from keeping track of promotions to providing relevant content. However, if there is one single thing that marketers should pay close attention to it is undoubtedly personalization. In fact, a recent […]
Marketing efforts sometimes need a refresher, here are some key tips on how to approach revamping your marketing strategy.
Online marketing involves a lot of moving parts, here are some quick tips for business leaders looking to create an online presence.
There is a handful of ways that organizations can creatively leverage their existing email data.
Despite the fact that email marketing appears to be one of the more straightforward and simplistic segments of advertising, there are a multitude of complexities involved.
Because of how quickly competition has grown in the email marketing space, small business owners need to ensure they are going above and beyond the call of duty in their campaigns.