Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Facebook to reimburse some advertisers after disclosing yet another measurement error

Facebook discloses another measurement error

Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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Personalization: A marketer’s best friend

how to make your marketing more personal

Marketing strategies require SMB leaders to juggle a variety of tasks. There are just so many things that go into an exceptional marketing plan – from keeping track of promotions to providing relevant content. However, if there is one single thing that marketers should pay close attention to it is undoubtedly personalization. In fact, a recent […]


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