Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Modern marketing is all about audience knowledge

Getting the targeted strategy right, of course, is all about knowing the audience

Today's businesses and marketers have a larger, more robust range of tools available to connect with new customers, convert them to active clientele and retain them for longer of periods of time than any point in the past.


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E-book: Content Marketing Best Practices

Content Marketing Best Practices

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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E-book: Facebook Ad Performance Report

Facebook Ad Performance Report

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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Top 4 social media lessons from Game of Thrones

Top 5 social media lessons from Game of Thrones

Game of Thrones wrapped up its sixth season at the end of June and fans everywhere are already beginning their countdowns for the season 7 premiere. GoT has quickly become a show with a cult-like following and we admit to being a part of the intense fandom. Turns out that the hit HBO series has […]


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E-book: Email Marketing Best Practices

email marketing best practices

Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.


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Getting storytelling right

how to use storytelling in marketing

Do you remember the last time you were engaged with a really good story? You know the ones – the types of tales that bring you on a journey. A story is meant to engage and connect people to a set of characters and emotions. According to MarketingProfs contributor Brad Shelton, truly exceptional stories exist […]


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Digging deeper into direct mail marketing

Direct mail is the backbone of your brand. Moving and birthdays—perfect times to grow your business.

Direct mail marketing may seem like an outdated method but we promise there is a pretty compelling case for this channel. According to Direct Marketing, direct mail was the second-most invested in platform for marketers – falling short to websites but edging out mobile spend. Maybe this has something to do with the creative nature […]


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