We’re always on the lookout for new ways to capture the attention of our customers’ fans on Facebook, so we’ve begun experimenting with Facebook cover videos. Released to Pages earlier this summer, Facebook cover videos are just what they sound like: cover photos that are videos instead of static images. And, as the first thing […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. Customer retention and prospect attraction are no easy tasks, nor are they only important to consider around this time of the […]
Anybody interested in marketing has definitely heard the term ‘branding.’ It is included as an objective of every single marketing piece that goes out into the world. But what exactly does branding mean? Why is it important? And how can you effectively create a brand identity for your business? Let’s take a look. According to […]
The task of defining and then building your brand is not something to take lightly. Let's take a look at how to tackle these tasks.
Just about every girl on earth knows where that little turquoise box with the silk white ribbon comes from. Tiffany & Co. has built such a strong brand over the years that the color scheme is almost immediately associated with the jewelry company. Next to a good product, marketing is what can get any business […]
Businesses have been presented with a wealth of challenges, in a relatively short period of time. Saturation has become one of the more complex obstacles standing in the way of maximum revenues. Trends are taking shape quickly and certain firms are showing what it takes to navigate this challenging market, without falling behind. Certain best practices […]
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.