Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Take full advantage of email marketing

Take full advantage of email marketing

Small businesses are constantly looking for ways to be more visible to potential customers. However, many companies do not invest heavily in marketing campaigns, fearing that they will lose money and not be able to turn a profit.  But this is not usually the case. Marketing is becoming more important than ever due to the […]


[+] More

Let’s talk marketing automation

marketing automation

Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.


[+] More

E-book: 9 top tricks to improve branding success

how to brand my small business

Businesses have been presented with a wealth of challenges, in a relatively short period of time. Saturation has become one of the more complex obstacles standing in the way of maximum revenues. Trends are taking shape quickly and certain firms are showing what it takes to navigate this challenging market, without falling behind. Certain best practices […]


[+] More

Plenty of room for improvement in email marketing

Plenty of room for improvement in email marketing

Businesses can quickly begin to think that email marketing is so simple that virtually anyone can do it right, and this is not necessarily a sign of ignorance so much as a normal line of thought given its general characteristics.


[+] More

Never mind the hype: Print marketing is not dead

Never mind the hype: Print is not dead

Although digital advertising has seemingly taken over the marketing and branding realms, many businesses continue to leverage strategies that involve print assets, and this is certainly a good thing.


[+] More

Get smart in email marketing campaigns

smarter email marketing

The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.


[+] More

In focus: Getting email marketing right

Getting email marketing right

Companies continue to embark on novel and traditional marketing strategies to gain more visibility in their industries, drive the retention of loyal customers and maintain a strong stature despite constant changes in consumer preferences and demands.


[+] More

Direct mail marketing driven by distinction

Direct mail marketing driven by distinction

Today's advertising market is far more robust, diverse and saturated than virtually any other time in the past, largely thanks to the prevalence of new digital platforms, solutions and strategies.


[+] More