Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Marketing professionals and business leaders must always choose their words carefully when crafting branded materials and advertising strategies.
Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts […]
Email marketing campaigns remain the centerpiece of many branding strategies in the small-business sector. Thanks to the massive breadth of research conducted on email advertising, entrepreneurs now have a proverbial universe of available information related to what characterizes a winning campaign. Understanding this information before sending out communications to clients is critical, as ill-advised emails […]
To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.
In a past post we created an overview of what we believed would be the hottest trends of 2016. So, which ones were spot on? And did we miss any major players? Let's explore the hottest marketing moves of the year.
Do you remember the last time you were engaged with a really good story? You know the ones – the types of tales that bring you on a journey. A story is meant to engage and connect people to a set of characters and emotions. According to MarketingProfs contributor Brad Shelton, truly exceptional stories exist […]
Customers like to feel as though they are being seen and heard. It's a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed 'customer-centric.' This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.
If video is the king of marketing content than viral videos are emperors. Here are six quick tips to make your next video go viral.