Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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5 Tips to Increase Engagement on Facebook

5 Tips to Increase Engagement on Facebook

Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts […]


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Keep email marketing campaigns on track

Keep email marketing campaigns on track

Email marketing campaigns remain the centerpiece of many branding strategies in the small-business sector. Thanks to the massive breadth of research conducted on email advertising, entrepreneurs now have a proverbial universe of available information related to what characterizes a winning campaign. Understanding this information before sending out communications to clients is critical, as ill-advised emails […]


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E-book: Content Marketing Best Practices

Content Marketing Best Practices

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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Breaking down the major marketing moves of 2016

2016 marketing efforts

In a past post we created an overview of what we believed would be the hottest trends of 2016. So, which ones were spot on? And did we miss any major players? Let's explore the hottest marketing moves of the year.


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Getting storytelling right

how to use storytelling in marketing

Do you remember the last time you were engaged with a really good story? You know the ones – the types of tales that bring you on a journey. A story is meant to engage and connect people to a set of characters and emotions. According to MarketingProfs contributor Brad Shelton, truly exceptional stories exist […]


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Customer-centric marketing: What, why and how?

Customer-centric marketing: What, why and how?

Customers like to feel as though they are being seen and heard. It's a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed 'customer-centric.' This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.


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