Twitter’s iconic 140-character limit for tweets may be on the way out. On Sept. 26, the company announced that it’s experimenting with doubling the length of tweets, allowing users to post up to 280 characters per message. For now, the feature is available only to select users. The move aims to motivate users to tweet […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Email marketing is one of the most powerful tools available to entrepreneurs when it comes to attracting new clientele, converting them and retaining their business for longer periods of time.
Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts […]
Marketing has been in a state of rapid change for the past few years. Much of this transformational period can be credited to the arrival of more advanced marketing technologies. Whatever the catalyst, one thing is certain: things are still changing. Econsultancy and Adobe conducted the “2016 Digital Trends Briefing” to better understand where modern day […]
While bigger business often have whole teams dedicated to tracking these metrics, SMBs often don't have these kinds of resources. So, we've boiled down digital marketing metrics into a list of five must-track components.
There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]
Customers like to feel as though they are being seen and heard. It's a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed 'customer-centric.' This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.
When businesses leverage marketing in the correct way, customer loyalty will follow.
What components make up the customer experience for marketers?