Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Twitter increases character limit to 280 in test run


Twitter’s iconic 140-character limit for tweets may be on the way out. On Sept. 26, the company announced that it’s experimenting with doubling the length of tweets, allowing users to post up to 280 characters per message. For now, the feature is available only to select users. The move aims to motivate users to tweet […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Customer experience is king

customer experience is king

Marketing has been in a state of rapid change for the past few years. Much of this transformational period can be credited to the arrival of more advanced marketing technologies. Whatever the catalyst, one thing is certain: things are still changing. Econsultancy and Adobe conducted the “2016 Digital Trends Briefing” to better understand where modern day […]


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The do’s and don’ts of marketing

The do’s and don’ts of marketing

While bigger business often have whole teams dedicated to tracking these metrics, SMBs often don't have these kinds of resources. So, we've boiled down digital marketing metrics into a list of five must-track components.


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The Most Important Thing When Handling Social Media Complaints

The Most Important Thing When Handling Social Media Complaints

There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]


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Customer-centric marketing: What, why and how?

Customer-centric marketing: What, why and how?

Customers like to feel as though they are being seen and heard. It's a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed 'customer-centric.' This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.


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