Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Facebook has cemented its place at the top of the social media marketing landscape throughout the past few years, continuously developing and releasing new options to help small business owners reach and convert new audiences.
Facebook has emerged as the most powerful platform in the social media marketing arena, and shows no signs of losing steam any time soon.
Preparing a digital marketing strategy for your business is not unlike preparing for a cross-country marathon. Suppose you want to win the marathon. What is the record for fastest time on the track? How long should it take you to reach the first mile marker for you to remain on track to win? This is […]
Remember in your high school math classes when your teacher would urge you to “show your work.” Well, we are going to need you to channel that approach for this post. In the past we’ve talked a lot about tracking your marketing data, using tools to analyze what performs well and why, the role of […]
When it comes to millennials, targeted content is more than welcome.
Email marketing is still a great way to reach your customers on a personal level. Let's take a look at exactly why you should gear up to fall in love with email marketing - again.
Developing a successful digital marketing campaign has become more of an art in recent years. As with any craft, the key to learning how to excel at online marketing campaigns lies largely in educating yourself.
Changes don't have to be big to be effective. Check out these simple tweaks to improve your marketing material.
It’s holiday season! Gifts! Hot chocolate! Your in-laws! It’s the season to kick your business into overdrive and make a big push for profits at the end of the year. Many businesses host holiday events to celebrate the season with customers new and old. But what’s the point of making all the effort if nobody shows up? […]