With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
With all of the transformations and progressions taking place in digital advertising, it might seem as though the old days of direct mail marketing have come to an end. However, this could not be further from the truth, as direct mail marketing remains one of the more effective and popular methods of reaching new clients […]
Direct mail marketing may seem like an outdated method but we promise there is a pretty compelling case for this channel. According to Direct Marketing, direct mail was the second-most invested in platform for marketers – falling short to websites but edging out mobile spend. Maybe this has something to do with the creative nature […]
Direct mail remains a highly effective marketing strategy for any business.
I have a small car wash in a pretty rural area, I’m wondering how I can get more people in. I get calls from companies all the time but I don’t know. Some of the other owners in my group are using Facebook but I don’t see the point. I personally don’t have time. I’ve heard […]
Radio vs Direct Mail: I’ve owned three restaurants, and mostly used radio advertising, what do you think the benefits of direct mail marketing are, since radio has worked so well in the past. ~Neil F I would say the major benefit to direct mail marketing is being able to exactly target the audience you […]
In an increasingly digitalized world, the printing industry has been in a constant state of flux, but that doesn't mean you should abandon direct mail as a core feature of your marketing campaign.
I have a great friend who will spend $5,000 on a new handbag. Fine clothes and accessories are her “thing”. My thing was, is and always will be food. There have been a couple of times I’ve spent close to $800 on a dinner for two. If anyone can get me into French Laundry, I’d […]
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.
As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.