Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Tips to excel with direct mail marketing campaigns

best practices for direct mail marketing

With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]


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3 Most unique direct mail marketing campaigns

3 Most unique direct mail marketing campaigns

With all of the transformations and progressions taking place in digital advertising, it might seem as though the old days of direct mail marketing have come to an end. However, this could not be further from the truth, as direct mail marketing remains one of the more effective and popular methods of reaching new clients […]


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Digging deeper into direct mail marketing

Direct mail is the backbone of your brand. Moving and birthdays—perfect times to grow your business.

Direct mail marketing may seem like an outdated method but we promise there is a pretty compelling case for this channel. According to Direct Marketing, direct mail was the second-most invested in platform for marketers – falling short to websites but edging out mobile spend. Maybe this has something to do with the creative nature […]


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Marketing Q & A: What about postcards?

do postcards work for a carwash marketing

I have a small car wash in a pretty rural area, I’m wondering how I can get more people in. I get calls from companies all the time but I don’t know. Some of the other owners in my group are using Facebook but I don’t see the point. I personally don’t have time. I’ve heard […]


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Marketing Q & A: Radio vs Direct Mail

Ask the expert marketing Q&A

Radio vs Direct Mail: I’ve owned three restaurants, and mostly used radio advertising, what do you think the benefits of direct mail marketing are, since radio has worked so well in the past. ~Neil F   I would say the major benefit to direct mail marketing is being able to exactly target the audience you […]


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Michael Attias on how to reverse engineer catering success

How to reverse engineer catering success with Michael Attias

I have a great friend who will spend $5,000 on a new handbag. Fine clothes and accessories are her “thing”. My thing was, is and always will be food. There have been a couple of times I’ve spent close to $800 on a dinner for two. If anyone can get me into French Laundry, I’d […]


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Getting direct mail marketing right

Getting direct mail marketing right

As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.


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