Recovering from a bad first impression is nearly impossible — and, if you’re connecting with prospects or vendors via email, you may be setting yourself up to fail. In fact, a cringe-worthy sign-off can wreck an otherwise perfectly crafted email. A recent study from email software provider Boomerang concluded that ending your emails with a […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
As small businesses wrap up the year, there are a few matters pertaining to email marketing that ought to be considered.
As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. Customer retention and prospect attraction are no easy tasks, nor are they only important to consider around this time of the […]
Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners need to keep track of the trends taking shape to ensure that they are best positioned to connect with existing and prospective customers, and engage them for […]
With the vast majority of businesses and marketers leveraging email advertising tactics to attract, retain and engage customers, more helpful insights hit the presses on a daily basis.
The advantages and power of email marketing campaigns are well-known at this point, as businesses in virtually every industry have leveraged these strategies for a range of branding purposes.
Email marketing campaigns remain the centerpiece of many branding strategies in the small-business sector. Thanks to the massive breadth of research conducted on email advertising, entrepreneurs now have a proverbial universe of available information related to what characterizes a winning campaign. Understanding this information before sending out communications to clients is critical, as ill-advised emails […]
Email marketing is one of the most powerful tools available to entrepreneurs when it comes to attracting new clientele, converting them and retaining their business for longer periods of time.
Email marketing has long been hailed as a fundamental component of any branding and advertising strategy.
Email marketing remains as one of the most important arms of online branding initiatives and, by some measures, is unmatched in its power and vitality.