Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Facebook launches result predictions and split testing for ad campaign optimization

Facebook launches new tools for ad campaign optimization

Facebook introduces new ad insights. Yesterday, Facebook announced the redesign of their Delivery Insights dashboard. Advertisers will be able to access this new interface within their Ads Manager in the next few weeks. The redesign features two important developments that will help marketers optimize their ad campaigns more easily: in-depth auction metrics and an estimated […]


[+] More

Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


[+] More

How to gain maximum traction with Facebook advertising campaigns

How to gain maximum traction with Facebook advertising campaigns

Social media marketing took a while to gain some traction in the marketing arena. Sure, the channels were a great way to engage existing customers, as well as an exceptional tool for retention and customer service, right from the start. However, investments into social media marketing were largely viewed as a risk, as returns were […]


[+] More

E-book: Facebook Ad Performance Report

Facebook Ad Performance Report

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


[+] More

1-2 Punch: Using Facebook to Strengthen Your Email Marketing

how to use facebook ads to grow your email database

Building an ample subscriber base should be a main priority for every digital marketing strategist and business owner. Yes – even those who focus their marketing strategy primarily on social media exposure. While social media’s rapid evolution into a powerful marketing channel rightly gets a lot of press, email marketing is far from old hat. […]


[+] More

Building a list with Facebook Ads

Building a list with Facebook Ads

At Moving Targets, we’re all about finding ways to make disparate marketing tactics work together to provide better value for the small-business owners we work with. If we can find ways to combine the strengths of one marketing tactic with the strengths of another, well then we got ourselves a winner. Facebook ads offer businesses […]


[+] More

There’s gold in your email database. Are you cashing in?

There’s gold in your email database. Are you cashing in?

One costly marketing mistake I see small business owners making lately is treating their social media presence like it exists in a vacuum. You’ve put the time into growing your Facebook page, but now social media is an increasingly pay-to-play sandbox. How can you efficiently turn your fans into engaged customers? How are you pulling them […]


[+] More