Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Use your Wi-Fi signal to drive customer connections on Facebook

Facebook check-ins provide social proof, attracting users to local businesses.

It’s no secret that smartphones have changed when and how users share and interact online. Every user is now a power user with the ability to influence online conversations about your business in real time. This scares some business owners; for others, though, it’s an exciting opportunity to get customers to pitch in on your […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Facebook launches result predictions and split testing for ad campaign optimization

Facebook launches new tools for ad campaign optimization

Facebook introduces new ad insights. Yesterday, Facebook announced the redesign of their Delivery Insights dashboard. Advertisers will be able to access this new interface within their Ads Manager in the next few weeks. The redesign features two important developments that will help marketers optimize their ad campaigns more easily: in-depth auction metrics and an estimated […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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How to gain maximum traction with Facebook advertising campaigns

How to gain maximum traction with Facebook advertising campaigns

Social media marketing took a while to gain some traction in the marketing arena. Sure, the channels were a great way to engage existing customers, as well as an exceptional tool for retention and customer service, right from the start. However, investments into social media marketing were largely viewed as a risk, as returns were […]


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E-book: Facebook Ad Performance Report

Facebook Ad Performance Report

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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1-2 Punch: Using Facebook to Strengthen Your Email Marketing

how to use facebook ads to grow your email database

Building an ample subscriber base should be a main priority for every digital marketing strategist and business owner. Yes – even those who focus their marketing strategy primarily on social media exposure. While social media’s rapid evolution into a powerful marketing channel rightly gets a lot of press, email marketing is far from old hat. […]


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Building a list with Facebook Ads

Building a list with Facebook Ads

At Moving Targets, we’re all about finding ways to make disparate marketing tactics work together to provide better value for the small-business owners we work with. If we can find ways to combine the strengths of one marketing tactic with the strengths of another, well then we got ourselves a winner. Facebook ads offer businesses […]


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