Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Use Valentine’s Day contests to heat up your social mentions

Valentine's contest

The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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5 Tips to Increase Engagement on Facebook

5 Tips to Increase Engagement on Facebook

Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts […]


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How to gain maximum traction with Facebook advertising campaigns

How to gain maximum traction with Facebook advertising campaigns

Social media marketing took a while to gain some traction in the marketing arena. Sure, the channels were a great way to engage existing customers, as well as an exceptional tool for retention and customer service, right from the start. However, investments into social media marketing were largely viewed as a risk, as returns were […]


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Video Ads and how Facebook has Changed the Game

facebook video marketing how to

It’s no secret that Facebook’s video ads have changed the social media marketing landscape. But a recent update makes it easier than ever to build even more promising audiences and reach out to your most engaged users. Facebook now allows advertisers to create audiences based on the duration of time an individual spent watching your […]


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