Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Facebook cover videos help businesses spice up their Facebook Pages

Use Facebook cover videos to tell a story about your business.

We’re always on the lookout for new ways to capture the attention of our customers’ fans on Facebook, so we’ve begun experimenting with Facebook cover videos. Released to Pages earlier this summer, Facebook cover videos are just what they sound like: cover photos that are videos instead of static images. And, as the first thing […]


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Use your Wi-Fi signal to drive customer connections on Facebook

Facebook check-ins provide social proof, attracting users to local businesses.

It’s no secret that smartphones have changed when and how users share and interact online. Every user is now a power user with the ability to influence online conversations about your business in real time. This scares some business owners; for others, though, it’s an exciting opportunity to get customers to pitch in on your […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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Use the Facebook pixel to create high-converting social ad campaigns

The Facebook pixel offers advertisers high-converting options.

If you’re at all serious about using Facebook ads to grow your business, you need to be using the Facebook pixel to optimize your ad campaigns. After all, it’s much easier to lead a warm audience along the journey from prospect to customer than a cold one. In fact, as Facebook’s ad space becomes more […]


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Facebook to reimburse some advertisers after disclosing yet another measurement error

Facebook discloses another measurement error

Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]


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7 announcements from Facebook’s F8 Conference that small businesses need to know

Facebook F8 2017 conference digest

Facebook shared a flurry of new tools and features during their annual developer conference, F8. While some of their virtual reality work will take years to catch on, several product updates and launches will affect small businesses here in 2017. With 1.94 billion monthly active users, Facebook is likely your most prominent social channel, and […]


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Use Valentine’s Day contests to heat up your social mentions

Valentine's contest

The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspire your own Valentine’s Day promotions, we’re highlighting five contest types to help you think outside of the heart-shaped chocolate box. Keep these contests short […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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Five digital marketing trends to watch for in 2017

digital marketing trends

Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]


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