Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Trends in small business social media marketing

Trends in small business social media marketing

Social media marketing has become a bit more popular in the past year, with companies beginning to invest more in these campaigns given the advancement of platforms and stronger reception of the medium among prospects and customers.


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8 of the funniest reviews & responses


Yelp. It’s the dreaded four letter word that causes many restaurant owners to lose sleep. You’d be hard pressed to find a business manager, chef or owner who would say your Yelp rating doesn’t matter. And with good reason: eighty percent of consumers have changed their minds about purchasing a product or service after reading a negative […]


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Setting Up Google Plus


A Google Plus page is incredibly important for business owners, because it combines social media with Search Engine Optimization (SEO). If you haven’t created or claimed your business’s page yet, here’s how to do so. How to claim your Google Plus listing: Search for your business listing here. If no listing exists, you’ll be prompted […]


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Foursquare makes major updates and other social media news


Social media changes every day. Here are some important updates you need to know about… Foursquare introduced a new logo and other major changes. Since its split into two apps (Foursquare and Swarm), the company has been changing features and content on the platform. Now, Foursquare has announced that it is moving away from check-ins and focusing more […]


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The new “Google My Business”


This week Google launched a new product, Google My Business, a way to make it “easier than ever to update business information across Google Search, Maps and Google+.” Watch the announcement: Google My Business is the answer to the messy synchronization between Google+ Local and Google Plus pages. If you are a business owner and have […]


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Pinterest rolls out better analytics and other social media news


Social media changes every day. Here are some important updates you need to know about… Pinterest rolled out detailed analytics to help businesses see how pins are performing and to identify what on your website has been pinned the most. You’ll be able to see stats, including impressions, clicks, re-pins and what’s driving engagement. You can […]


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Social Media News Update


Every week I post a short update the latest social media news and changes small business marketers should be aware of. Social media news for your small business marketing success:   Facebook added Like button on apps: so people can easily share anything from apps to their Facebook timeline. The new button is available only […]


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