Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]
Social media marketing has become a bit more popular in the past year, with companies beginning to invest more in these campaigns given the advancement of platforms and stronger reception of the medium among prospects and customers.
Social media changes every day. Here are some important updates you need to know about… Facebook introduces post drafts They have started to allow Page Admins to save drafts of their posts, a great feature for pages with more than one administrator. All posts can now be saved as drafts, edited and posted whenever you like. You can […]
Social media changes every day. Here are some important updates you need to know about… Google introduced Fan Funding for YouTube. This new feature allows fans to use their Google Wallet to donate to their favorite YouTube channels. The feature is in beta test, but YouTube channel owners can participate by filling out this form. To help […]
Social media changes every day. Here are some important updates you need to know about… Pinterest rolled out new analytics for businesses. You can now keep track of account activity such as your most popular/re-pinned pins, followers’ interests, daily impressions, number of views and more. To view the new analytics, just go to analytics.pinterest.com from […]
Here are the latest social media news you should be aware of: Google made changes to its search that benefit local businesses. Google fine-tuned the search algorithm and gave local businesses a higher ranking. This new update means local results will be more prominent and enhanced with relevant content, which especially benefits businesses that use Google+ […]
Social media changes every day. Here are some important updates you need to know about… LinkedIn acquired Bizo, a marketing company that offers tools for B2B companies, including targeted display advertising, social advertising, re-targeting, multi-channel tools and social advertising analytics. The purchase had a hefty price tag of $175 million. LinkedIn hasn’t yet revealed what […]
This week Google launched a new product, Google My Business, a way to make it “easier than ever to update business information across Google Search, Maps and Google+.” Watch the announcement: Google My Business is the answer to the messy synchronization between Google+ Local and Google Plus pages. If you are a business owner and have […]
Every week I post a short update the latest social media news and changes small business marketers should be aware of. Social media news for your small business marketing success: Facebook added Like button on apps: so people can easily share anything from apps to their Facebook timeline. The new button is available only […]