Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Google Posts 101: Upload content directly to Google search results

Google released Google Posts to small businesses June 22.

Google has rolled out a new promotional tool for small businesses: Google Posts. The feature, released June 22, lets businesses publish details about events, products and services directly to Google Search and Maps as an extension of the Knowledge Panel. This makes for increased visibility for valuable (and profitable) messaging about time-sensitive sales, specials and […]


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6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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Trends in small business social media marketing

Trends in small business social media marketing

Social media marketing has become a bit more popular in the past year, with companies beginning to invest more in these campaigns given the advancement of platforms and stronger reception of the medium among prospects and customers.


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Facebook introduces post drafts and other social media news


Social media changes every day. Here are some important updates you need to know about… Facebook introduces post drafts They have started to allow Page Admins to save drafts of their posts, a great feature for pages with more than one administrator. All posts can now be saved as drafts, edited and posted whenever you like. You can […]


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Google introduces Fan Funding and other social media news


Social media changes every day. Here are some important updates you need to know about… Google introduced Fan Funding for YouTube. This new feature allows fans to use their Google Wallet to donate to their favorite YouTube channels. The feature is in beta test, but YouTube channel owners can participate by filling out this form. To help […]


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Facebook releases new tools and other social media news


Social media changes every day. Here are some important updates you need to know about… Pinterest rolled out new analytics for businesses. You can now keep track of account activity such as your most popular/re-pinned pins, followers’ interests, daily impressions, number of views and more. To view the new analytics, just go to analytics.pinterest.com from […]


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Google search changes and other social media news


Here are the latest social media news you should be aware of: Google made changes to its search that benefit local businesses. Google fine-tuned the search algorithm and gave local businesses a higher ranking. This new update means local results will be more prominent and enhanced with relevant content, which especially benefits businesses that use Google+ […]


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LinkedIn acquires Bizo and other social media news


Social media changes every day. Here are some important updates you need to know about… LinkedIn acquired Bizo, a marketing company that offers tools for B2B companies, including targeted display advertising, social advertising, re-targeting, multi-channel tools and social advertising analytics. The purchase had a hefty price tag of $175 million. LinkedIn hasn’t yet revealed what […]


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The new “Google My Business”


This week Google launched a new product, Google My Business, a way to make it “easier than ever to update business information across Google Search, Maps and Google+.” Watch the announcement: Google My Business is the answer to the messy synchronization between Google+ Local and Google Plus pages. If you are a business owner and have […]


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