I have a restaurant with a LTO gift card deal: Buy 100$ gift card and receive a free 20$card. OR, Buy a 100$gift card for 80$. Neither offer produced the expected results. And both about the same. What should I change? Our check average is 13.00$p/p, average 2-3 persons per ticket. We are open breakfast […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Do you see social media taking over as the number one marketing tactic or will direct mail always be part of a good campaign? ~Ken With the way things are changing in today’s world, it’s hard to predict the future. And the rate of change will only accelerate. There will also be game changing inventions […]
Is there a good way to get your employees involved in your restaurant marketing? ~Jeff I’ve seen employees described as “internal customers”… and just like any other customers, they can help with word-of-mouth advertising. Make sure all employees get to sample everything on your menu. Hopefully they’ll be as impressed as your “external customers” […]
I have a small car wash in a pretty rural area, I’m wondering how I can get more people in. I get calls from companies all the time but I don’t know. Some of the other owners in my group are using Facebook but I don’t see the point. I personally don’t have time. I’ve heard […]
Radio vs Direct Mail: I’ve owned three restaurants, and mostly used radio advertising, what do you think the benefits of direct mail marketing are, since radio has worked so well in the past. ~Neil F I would say the major benefit to direct mail marketing is being able to exactly target the audience you […]