Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]
Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in the driver’s seat with respect to strategy, as they no longer have to rely on much guesswork when strategizing new campaigns and tactics. However, there are some intangibles involved in the sales process that cannot […]
Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a result, businesses of all sizes have been granted a proverbial universe of novel opportunities to completely redefine the ways in which they reach and engage prospects, […]
Preparing a digital marketing strategy for your business is not unlike preparing for a cross-country marathon. Suppose you want to win the marathon. What is the record for fastest time on the track? How long should it take you to reach the first mile marker for you to remain on track to win? This is […]
Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners need to keep track of the trends taking shape to ensure that they are best positioned to connect with existing and prospective customers, and engage them for […]
Now that everyone has settled into January, it is a great time to make a renewed commitment to some key marketing goals.
Running a small business is stressful as it is, there is no reason your marketing strategy should be an added pressure.
We want to develop our marketing strategy, how do I get started? ~Hugo I’d suggest the first thing you do is figure out what you want your marketing to accomplish. Keep in mind, there are only three ways to grow your business: get new customers, get existing customers back more often and sell more […]
Marketing efforts sometimes need a refresher, here are some key tips on how to approach revamping your marketing strategy.