Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]
In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.
With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]
Is it time to invest more in your marketing efforts?
A recent report showed that people are more likely to purchase when they're targeted with multiple ads on multiple channels.
The four Ps make up the fundamentals of any good marketing effort. So, what exactly are the four Ps and how do they fit into your overall strategy?
Marketing is a constantly evolving field. Beyond the basics, the ways in which content is delivered, packaged and received change at a rapid pace. Even for the most seasoned business, these types of transitions can make heads spin. Over the past few years a new player has entered the marketing game and it is slowly […]
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a […]
The task of defining and then building your brand is not something to take lightly. Let's take a look at how to tackle these tasks.