Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Celebrate shopping local with National Small Business Week

National Small Business Week kicks off Sunday, April 30 and runs through Saturday, May 6.

Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year?1 The U.S. Small Business Administration hosts National Small Business Week each year in honor of the critical role small businesses play in […]


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Is your brand lit — or basic? Get to know Gen Z’s shopping behaviors

Marketers are beginning to target a new cohort of young people: Generation Z.

Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 million — more than a quarter of the U.S. population. Their spending power is $44 billion annually, before accounting for their influence on household purchases. […]


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When you should (or shouldn’t) outsource your marketing

When you should or shouldn't outsource your marketing

Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there’s no shortage of strategies and technologies to stay up-to-date on. It’s enough to make any marketer’s head spin. If this frustration sounds familiar, it may be time to […]


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5 ways to use Facebook to grow your business

5 Ways to use Facebook to Grow Your Business

Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert those fans to paying guests. When business owners understand that social media is more than where their kids spend too much time or something […]


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Use a Lead Magnet to generate more business

Use a Lead Magnet to generate more business

In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.


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Tips to excel with direct mail marketing campaigns

best practices for direct mail marketing

With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly clear. Although each business will need to specialize its approach to the specific content contained within the mailings, as well as the frequency with which businesses send these items and who will receive them, a […]


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How to Use Psychographics to Improve Your Marketing

Marketing is a constantly evolving field. Beyond the basics, the ways in which content is delivered, packaged and received change at a rapid pace. Even for the most seasoned business, these types of transitions can make heads spin. Over the past few years a new player has entered the marketing game and it is slowly changing the way organizations target their audiences.

Marketing is a constantly evolving field. Beyond the basics, the ways in which content is delivered, packaged and received change at a rapid pace. Even for the most seasoned business, these types of transitions can make heads spin. Over the past few years a new player has entered the marketing game and it is slowly […]


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