Facebook announced another New Feed algorithm update last week that will prioritize mobile-optimized websites. It will reward links that load faster on mobile by giving them higher visibility and limit users’ exposure to slow-loading links. “Particularly slow” pages will see decreased referral traffic, according to Facebook. Facebook users’ network connection will also be considered. “We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Mobile marketing should be a crucial component of your overall marketing strategy in 2016. There is simply no way of avoiding the mobile realities of the modern consumer. According to Salesforce’s 2015 State of Marketing report, over 70 percent of marketers view mobile marketing as a core part of their business. Moreover, 68 percent of […]
Which marketing channels yield the greatest return on investment?
Mobile social media networks: in 2015, they’re everywhere and becoming more deeply ingrained into our lives with every passing day. Think of the number of times you’ve yelled at someone to get off their phone while driving or accidentally bumped into someone while looking at your Facebook while walking down the street. (Or maybe it’s […]
Small businesses are constantly looking for ways to be more visible to potential customers. However, many companies do not invest heavily in marketing campaigns, fearing that they will lose money and not be able to turn a profit. But this is not usually the case. Marketing is becoming more important than ever due to the […]
We devote a lot of words and time to social media, direct mail and email marketing, but it is important to sometimes take a step back and look at broader trends in the advertising arena.
The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.
Companies continue to embark on novel and traditional marketing strategies to gain more visibility in their industries, drive the retention of loyal customers and maintain a strong stature despite constant changes in consumer preferences and demands.