Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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The Most Important Thing When Handling Social Media Complaints

The Most Important Thing When Handling Social Media Complaints

There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]


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Social media pitfalls to avoid

Social media marketing is a minefield: Get out your metal detector

Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.


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Answering your questions about online reputation management


Love ’em or hate ’em, reviews are more important than ever. Today’s constantly connected consumers judge you before ever setting foot inside your business, and if your online reputation is mostly negative, you could be losing tons of potential customers without even knowing it. Combat this with online reputation management and by asking loyal customers to leave […]


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8 of the funniest reviews & responses


Yelp. It’s the dreaded four letter word that causes many restaurant owners to lose sleep. You’d be hard pressed to find a business manager, chef or owner who would say your Yelp rating doesn’t matter. And with good reason: eighty percent of consumers have changed their minds about purchasing a product or service after reading a negative […]


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Online reputation during the holidays


Your online reputation doesn’t take time off for the holidays. Customers will be online more than ever before, and they expect you to be online too. Monitoring what your guests are saying will help you uncover issues that you may otherwise not know about. And as you know, new potential guest research you online first, […]


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Boost Your Reputation With Help From Your Regulars


Love ’em or hate ’em, online reviews are more important than ever. Today’s constantly connected consumers judge you before ever setting foot inside your business, and if your reviews are mostly negative, you could be losing tons of potential customers without even knowing it. Combat this by asking loyal customers to leave you reviews. Happy […]


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Combatting the Yelp Filter


The Yelp filter is notoriously polarizing, as many business owners think it unfairly shows more negative reviews than positive ones. Actually, Yelp created the filter as a way to combat fake reviews that drag down some businesses’ ratings. Yelp explains their choice to use the filter as a way to avoid becoming a laissez-faire review […]


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Yelp is allowed to change ratings and other social media news


Social media changes every day. Here are some important updates you need to know about… Court rules that Yelp can change ratings for money. Many business owners have heard this from the Yelp advertising team, and now a federal court says it’s legal to do. This is sad news for businesses, but it’s also a […]


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