Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Social media pitfalls to avoid

Social media marketing is a minefield: Get out your metal detector

Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.


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E-book: 13 Pinterest stats to maximize your reach


Small business owners can be some of the most innovative users of social media, and Pinterest is providing new opportunities to explore. As one of the fastest growing websites in history, Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined. What does this mean for your brand? Everything. Well, not everything, but Pinterest […]


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LinkedIn improves Pulse and other social media news


Social media changes every day. Here are some important updates you need to know about… LinkedIn improves Pulse app to make it easier for users to consume and share news. LinkedIn created a new design, with more prominent images and titles, to help users find more interesting content.  “If you’re visiting LinkedIn through your laptop, you’ll finish […]


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Ello launches a new social network and other social media news


Social media changes every day. Here are some important updates you need to know about… Ello launched a new social network to offer an alternative experience to Facebook. Ello pledges that the social network will be a tool for empowerment, and it promises to be ad-free. The platform is still in beta test, and you need to be […]


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Yelp is allowed to change ratings and other social media news


Social media changes every day. Here are some important updates you need to know about… Court rules that Yelp can change ratings for money. Many business owners have heard this from the Yelp advertising team, and now a federal court says it’s legal to do. This is sad news for businesses, but it’s also a […]


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Facebook releases new tools and other social media news


Social media changes every day. Here are some important updates you need to know about… Pinterest rolled out new analytics for businesses. You can now keep track of account activity such as your most popular/re-pinned pins, followers’ interests, daily impressions, number of views and more. To view the new analytics, just go to analytics.pinterest.com from […]


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Google search changes and other social media news


Here are the latest social media news you should be aware of: Google made changes to its search that benefit local businesses. Google fine-tuned the search algorithm and gave local businesses a higher ranking. This new update means local results will be more prominent and enhanced with relevant content, which especially benefits businesses that use Google+ […]


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Facebook ends fan-gating feature and other social media news


Social media changes every day. Here are some important updates you need to know about… Facebook announced end of fan-gating feature. Fan-gating allowed pages to limit content and coupons exclusively to people that liked the page. Facebook said the decision was made “to ensure quality connections and help businesses reach the people who matter to them, […]


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