Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Asking questions is the key to likeability, researchers find

Show interest in your customers to increase your likeability.

Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousands of dollars to workshops to learn to boost their charisma. The thing is … we tend to overcomplicate likeability. If there’s a silver bullet for getting […]


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New Principle of Persuasion Discovered

New Principle of Persuasion Discovered

Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini's landmark piece, "The Six Principles of Influence," in their advertising and branding strategies.


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Can your marketing pass the Marshmallow Test?


The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize, researchers gave children a marshmallow and promised to give them a second if they resisted eating the first one for an unsupervised period of time. A fun experiment to test the levels of willpower wielded […]


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