Color plays a major role in business. After all, marketing is an art of persuasion. Savvy marketers can drive action by combining the power of color with motion, sound, texture, smell and other sensory elements. Its impact is so pronounced that research shows colors can have a dramatic impact on marketing results: Color ads attract […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousands of dollars to workshops to learn to boost their charisma. The thing is … we tend to overcomplicate likeability. If there’s a silver bullet for getting […]
Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini's landmark piece, "The Six Principles of Influence," in their advertising and branding strategies.
Marketing professionals and business leaders must always choose their words carefully when crafting branded materials and advertising strategies.
Emotions are a powerful tool in marketing, take advantage of them in your content!
Here's how marketers can use the power of positivity to supercharge their message.
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
How can you maximize your revenue while simultaneously making customers feel as if they've scored a good deal? One word: Anchoring.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize, researchers gave children a marshmallow and promised to give them a second if they resisted eating the first one for an unsupervised period of time. A fun experiment to test the levels of willpower wielded […]