Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Google’s local question-and-answer feature is now live for all mobile browsers

Google Q&A

Google rolled out its new Questions and Answers feature in Maps for all mobile browsers Wednesday. It works exactly like it sounds: On business listings in Maps, users now have the option to ask questions. Business owners and other users can respond to these queries directly. All users can “upvote” questions and responses they find […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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The Most Important Thing When Handling Social Media Complaints

The Most Important Thing When Handling Social Media Complaints

There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]


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Why online reviews can hurt your sales and how to deal with it


Online reviews and websites are not a new trend, but business owners are still not totally convinced they should take the time to worry about them. As the world moves into a more digitally connected era, businesses need to understand that websites like Yelp, TripAdvisor, Google Plus Local and even Facebook are the new word […]


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