There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.
The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.
Direct mail marketing did not seem to be a sustainable medium when search engine optimization and other digital advertising strategies began to come into style, as it appeared as though the brand management arena was decisively flocking into the online world.
Today's advertising market is far more robust, diverse and saturated than virtually any other time in the past, largely thanks to the prevalence of new digital platforms, solutions and strategies.
Direct mail marketing is far from being the most widely discussed, cutting-edge form of advertising today, but it is certainly still an effective medium through which businesses can gain visibility and improve conversion rates.
Social media: it’s unavoidable. Everywhere you look there’s a group of people with their heads buried in their phones or snapping pictures of themselves. For better or worse, social media and Facebook are an ever-present part of our lives. But you’re more concerned about running a business than posting a selfie, and you’ve probably wondered, what […]