Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Facebook marketing proven to increase profits, says new study


Social media: it’s unavoidable. Everywhere you look there’s a group of people with their heads buried in their phones or snapping pictures of themselves. For better or worse, social media and Facebook are an ever-present part of our lives. But you’re more concerned about running a business than posting a selfie, and you’ve probably wondered, what […]


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Setting Up Facebook


Your business is on Facebook, right? If not, it’s time to fix that. How to set up a Facebook fan page   Search for your business on Facebook. If your business already has an official business page, you’ll need administrator access to it. Ask a current admin of the page to add you. If your […]


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Setting Up TripAdvisor


TripAdvisor is a review site that caters to travelers. As with other review sites, it’s important to claim your page, so you can ensure your business information is correct as well as monitor and respond to reviews. How to claim your TripAdvisor page: To claim your business’s TripAdvisor page, you’ll need to create a personal […]


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Setting Up Google Plus


A Google Plus page is incredibly important for business owners, because it combines social media with Search Engine Optimization (SEO). If you haven’t created or claimed your business’s page yet, here’s how to do so. How to claim your Google Plus listing: Search for your business listing here. If no listing exists, you’ll be prompted […]


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Setting Up Foursquare and Swarm


Previously one application, Foursquare split into two mobile apps: Foursquare and Swarm. The former lets users find venues and leave helpful tips, while the latter allows users to check-in at businesses, telling their friends where they are. Once you claim your business listing on Foursquare, you’ll be set for both applications. Not sure how to […]


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Setting up Twitter


Twitter is a great platform to promote your business, especially the events and specials you offer. If you haven’t created a Twitter account yet, it’s easy to do. Setting up Twitter in 4 simple steps: Begin the process here, by signing up with your business email address. Create a Twitter handle (up to 15 characters) […]


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Setting Up Instagram


Instagram is a mobile-based photo-sharing app that allows customers to see the great work you do on a daily basis (food, cars, employee highlights, etc.). As with other social media platforms, setting up and account is easy. Let’s get started setting up Instagram: First, download the free app onto your mobile device. Create an account using […]


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How to claim your Yelp business listing


Yelp is the most popular review site, and you can’t afford to ignore it. Eighty percent of consumers have changed their minds about purchasing a product or service after reading a negative online review. If you haven’t claimed your business on Yelp yet, there’s no time like the present! How to claim your Yelp business […]


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How to set-up your Urbanspoon listing


If you own a niche restaurant, like a coffee shop or popular brunch stop, make sure you’re active on Urbanspoon. This restaurant information and recommendation service is similar to Yelp, but instead of giving a star rating, people vote “I like it” or “I don’t like it.” How to set-up your Urbanspoon listing Search for […]


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