Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


How to develop your marketing strategy

How to develop your marketing strategy

We want to develop our marketing strategy, how do I get started? ~Hugo   I’d suggest the first thing you do is figure out what you want your marketing to accomplish. Keep in mind, there are only three ways to grow your business: get new customers, get existing customers back more often and sell more […]


[+] More

Email Marketing Trends

Recent trends in email marketing

The email marketing arena continues to transform rapidly amid recent research that has indicated the highest potential returns on investment in advertising can be found in this medium.


[+] More

Let’s talk marketing automation

marketing automation

Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.


[+] More

New facts, suggestions for online success

social media success story

Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates and increased accessibility of progressive techniques to boost visibility and increase conversion rates. It is still far from being the most competitively advantageous mediums by way of these particular performance metrics, as studies indicate it […]


[+] More

Today’s Email Marketing Best Practices

Email marketing service

There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.


[+] More

Plenty of room for improvement in email marketing

Plenty of room for improvement in email marketing

Businesses can quickly begin to think that email marketing is so simple that virtually anyone can do it right, and this is not necessarily a sign of ignorance so much as a normal line of thought given its general characteristics.


[+] More

Getting direct mail marketing right

Getting direct mail marketing right

As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.


[+] More