Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
We want to develop our marketing strategy, how do I get started? ~Hugo I’d suggest the first thing you do is figure out what you want your marketing to accomplish. Keep in mind, there are only three ways to grow your business: get new customers, get existing customers back more often and sell more […]
In an increasingly digitalized world, the printing industry has been in a constant state of flux, but that doesn't mean you should abandon direct mail as a core feature of your marketing campaign.
The email marketing arena continues to transform rapidly amid recent research that has indicated the highest potential returns on investment in advertising can be found in this medium.
Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.
Social media has been hailed as one of the more powerful communication tools the world has ever seen, and evidence of this assertion can be found in virtually every region today.
Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates and increased accessibility of progressive techniques to boost visibility and increase conversion rates. It is still far from being the most competitively advantageous mediums by way of these particular performance metrics, as studies indicate it […]
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.
There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.
Businesses can quickly begin to think that email marketing is so simple that virtually anyone can do it right, and this is not necessarily a sign of ignorance so much as a normal line of thought given its general characteristics.