Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


Are Twitter marketing campaigns worth the effort?

Twitter has had a rough go with its revenues and marketing participation for about as long as it has offered specialized business tools.

Twitter has had a rough go with its revenues and marketing participation for about as long as it has offered specialized business tools. At the same time, the social media giant has among the largest user bases out there, which has – in and of itself – lured many companies. At the same time, Twitter […]


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E-book: Content Marketing Best Practices

Content Marketing Best Practices

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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E-book: Facebook Ad Performance Report

Facebook Ad Performance Report

To arm small business marketers with a baseline for what to expect from their own campaigns, we’re releasing our own Facebook Advertising stats from our clients' ads.


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Why marketing is SO important

why small business needs marketing

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a […]


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Branding: What, why and how?

why branding is important for small business

Anybody interested in marketing has definitely heard the term ‘branding.’ It is included as an objective of every single marketing piece that goes out into the world. But what exactly does branding mean? Why is it important? And how can you effectively create a brand identity for your business? Let’s take a look. According to […]


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New facts, suggestions for online success

social media success story

Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates and increased accessibility of progressive techniques to boost visibility and increase conversion rates. It is still far from being the most competitively advantageous mediums by way of these particular performance metrics, as studies indicate it […]


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Is social media marketing even worth it?

Facebook Advertising for business

Social media remains the youngest of the digital marketing ventures out there, which is likely why so many platforms are still working gain their footing in the advertising realm.


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The Brass Tacks of Social Media Marketing

social media marketing management blog post

Social media marketing has really yet to gain its footing, as so many new techniques, practices, solutions and platforms are being conceived and released on what seems like a monthly basis, knocking many advertisers out of their comfort zone. However, this presents significant opportunities for those who are a bit more committed to excellence and […]


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