If you’re at all serious about using Facebook ads to grow your business, you need to be using the Facebook pixel to optimize your ad campaigns. After all, it’s much easier to lead a warm audience along the journey from prospect to customer than a cold one. In fact, as Facebook’s ad space becomes more […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Pinterest is far from the top of the social media marketing pyramid, but it is worth a discussion among advertisers.
Social media marketing took a while to gain some traction in the marketing arena. Sure, the channels were a great way to engage existing customers, as well as an exceptional tool for retention and customer service, right from the start. However, investments into social media marketing were largely viewed as a risk, as returns were […]
Content is a word that might have been used a few too many times in the past few years, and it would be tough to identify an individual who still associates the term with a feeling of relative happiness and comfort as a result.
Hosting big events around major holidays has long been an effective way for businesses to boost sales. It’s a no-brainer for business owners and marketers: you’re always looking for new opportunities to boost sales and build brand awareness, and your customers are feeling festive and looking to have a good time. Halloween parties are the […]
Instagram is a great way to portray your company’s image. With so many people using Instagram these days it’s a must platform to be on. Some great ways to gain followers and reach your target audience is using the most relevant hashtags that not only describe your brand but also being searched for. Use them […]
Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates and increased accessibility of progressive techniques to boost visibility and increase conversion rates. It is still far from being the most competitively advantageous mediums by way of these particular performance metrics, as studies indicate it […]
Social media remains the youngest of the digital marketing ventures out there, which is likely why so many platforms are still working gain their footing in the advertising realm.
Social media marketing has really yet to gain its footing, as so many new techniques, practices, solutions and platforms are being conceived and released on what seems like a monthly basis, knocking many advertisers out of their comfort zone. However, this presents significant opportunities for those who are a bit more committed to excellence and […]