Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 million — more than a quarter of the U.S. population. Their spending power is $44 billion annually, before accounting for their influence on household purchases. […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Social media marketing is still somewhat young and uncharted territory, but certain websites are dramatically increasing the potential benefits of their branding tools.
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Pinterest is far from the top of the social media marketing pyramid, but it is worth a discussion among advertisers.
Content is a word that might have been used a few too many times in the past few years, and it would be tough to identify an individual who still associates the term with a feeling of relative happiness and comfort as a result.
Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.
Social media marketing is important for growing a brand in today's market.
Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates and increased accessibility of progressive techniques to boost visibility and increase conversion rates. It is still far from being the most competitively advantageous mediums by way of these particular performance metrics, as studies indicate it […]
Social media is a fledgling arm of the marketing sector, with websites and platforms just now beginning to gain traction in raw advertisement adoption and use.
Because social media is among the newest mediums used by marketers for branding purposes, there are plenty of kinks still to be worked out in this arena.