Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated digital presence is no longer a nice-to-have — it’s standard operating procedure. To help marketers stay abreast of emerging technologies and tools, we’ve put together a list […]
Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.
Social media is a fledgling arm of the marketing sector, with websites and platforms just now beginning to gain traction in raw advertisement adoption and use.
Because social media is among the newest mediums used by marketers for branding purposes, there are plenty of kinks still to be worked out in this arena.
Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.
Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into the U.S. market for Zomato, which has been looking to eat up restaurant-related services across the globe. Despite Urbanspoon’s strong brand following — partially thanks to a prominent feature in a 2008 Apple ad campaign […]
Last month, Facebook announced an update to its news feed feature that concerned many small businesses with a presence on the social network.
Facebook’s latest announcement is that they’ll be changing how it shows promotional content in the News Feed, saying that “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” Facebook is asserting that businesses that only push for sales (e.g., “come in and try X” or “call us for an […]
Social media changes every day. Here are some important social media news updates you need to know about… Facebook ROI study to come within a year. Calculating the exact return-on-investment of social media has always been a big challenge for marketers, so Norwegian companies Fanbooster, Innovation Norway and the Norwegian Research Council will invest €2M […]