Google has rolled out a new promotional tool for small businesses: Google Posts. The feature, released June 22, lets businesses publish details about events, products and services directly to Google Search and Maps as an extension of the Knowledge Panel. This makes for increased visibility for valuable (and profitable) messaging about time-sensitive sales, specials and […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]
Facebook has disclosed another bug in its reporting metrics. In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorrectly for link-based video carousel ads shown on smartphone web browsers. Specifically, when users clicked on one of these ads to watch an enlarged version […]
Social media is somewhat of a double-edged sword these days.
Game of Thrones wrapped up its sixth season at the end of June and fans everywhere are already beginning their countdowns for the season 7 premiere. GoT has quickly become a show with a cult-like following and we admit to being a part of the intense fandom. Turns out that the hit HBO series has […]
While using social media may seem like a walk in the park, there are actually a lot of pain points marketers have to overcome to execute a truly successful campaign.
While bigger business often have whole teams dedicated to tracking these metrics, SMBs often don't have these kinds of resources. So, we've boiled down digital marketing metrics into a list of five must-track components.
Everyone that has set-up a Facebook page for their business has done so for one reason -- to get more business. There are a few steps that happen before Facebook fans can turn into real business. First up, building up your Facebook audience.
What is the number one trick for making your social media posts as effective as possible? The answer is timing.
Mobile marketing should be a crucial component of your overall marketing strategy in 2016. There is simply no way of avoiding the mobile realities of the modern consumer. According to Salesforce’s 2015 State of Marketing report, over 70 percent of marketers view mobile marketing as a core part of their business. Moreover, 68 percent of […]