Brand recognition is key in the world of digital marketing. When we think of the most visible brands in the world, the look and feel of their products and logos are what pop up into our heads first. The psychology behind ensuring that customers recognize your brand hinges on the notion that familiarity leads […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.
Social media is a fledgling arm of the marketing sector, with websites and platforms just now beginning to gain traction in raw advertisement adoption and use.
Direct mail marketing did not seem to be a sustainable medium when search engine optimization and other digital advertising strategies began to come into style, as it appeared as though the brand management arena was decisively flocking into the online world.
Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.
Direct mail marketing is far from being the most widely discussed, cutting-edge form of advertising today, but it is certainly still an effective medium through which businesses can gain visibility and improve conversion rates.
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