Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Are Twitter marketing campaigns worth the effort?

Twitter has had a rough go with its revenues and marketing participation for about as long as it has offered specialized business tools.

Twitter has had a rough go with its revenues and marketing participation for about as long as it has offered specialized business tools. At the same time, the social media giant has among the largest user bases out there, which has – in and of itself – lured many companies. At the same time, Twitter […]


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The Most Important Thing When Handling Social Media Complaints

The Most Important Thing When Handling Social Media Complaints

There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]


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The Tricks and Treats of Using Social Media to Promote your Halloween Party

Free social media event promotion webinar

Hosting big events around major holidays has long been an effective way for businesses to boost sales. It’s a no-brainer for business owners and marketers: you’re always looking for new opportunities to boost sales and build brand awareness, and your customers are feeling festive and looking to have a good time. Halloween parties are the […]


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The More, the Merrier

Sydney the best black lab ever

We’re happy to welcome newbies Jeremy Howe and Rachel Heisler to the squad. Jeremy will be cutting his teeth in our email department, freeing up the rest of the email team to take on expanded roles. Similarly, Rachel joins the social media team looking to find new ways to assist our clients with all of […]


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Social media pitfalls to avoid

Social media marketing is a minefield: Get out your metal detector

Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.


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