Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]
Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.
Social media marketing is still somewhat young and uncharted territory, but certain websites are dramatically increasing the potential benefits of their branding tools.
Twitter has had a rough go with its revenues and marketing participation for about as long as it has offered specialized business tools. At the same time, the social media giant has among the largest user bases out there, which has – in and of itself – lured many companies. At the same time, Twitter […]
What is the number one trick for making your social media posts as effective as possible? The answer is timing.
There is no question that Beyonce slayed her Super Bowl performance this year. Queen Bey can command a crowd like no other but there was extra spotlight on the singer this year considering she dropped a new song (Formation) the night before the show and then performed it on the field alongside some seriously fierce […]
Social media is a strong marketing tool but which platforms generate the most return for your efforts?
Hosting big events around major holidays has long been an effective way for businesses to boost sales. It’s a no-brainer for business owners and marketers: you’re always looking for new opportunities to boost sales and build brand awareness, and your customers are feeling festive and looking to have a good time. Halloween parties are the […]
Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.
We’re happy to welcome newbies Jeremy Howe and Rachel Heisler to the squad. Jeremy will be cutting his teeth in our email department, freeing up the rest of the email team to take on expanded roles. Similarly, Rachel joins the social media team looking to find new ways to assist our clients with all of […]
Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.