Print advertising, email marketing, social media and reputation management informational blog from direct response marketing industry experts and digital strategists at Moving Targets. The goal of our blog is to deliver best practices for business to consumer marketing, retail sales growth, branding and customer retention.


6 insights from Mary Meeker’s “Internet Trends 2017” report

Small business marketers should incorporate insights from Mary Meeker’s 2017 Internet Trends Report.

Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights about the status of technology, marketing and advertising and where those industries are heading. If combing through this 355-page report sounds exhausting, not to fret. We’ve […]


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Can good reviews hurt your business?

Can a positive review actually hurt your business?

Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these critiques actually help their conversion rate. Advice about online reputation management is packed with statistics about the role reviews play in customers’ buying decisions. BrightLocal’s latest […]


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Social advertising: Tips for maximum impact


Social advertising has been around since the inception of social media, however it is quickly becoming one of the fastest and least inexpensive ways to reach potential customers in a direct, targeted manner.


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8 of the funniest reviews & responses


Yelp. It’s the dreaded four letter word that causes many restaurant owners to lose sleep. You’d be hard pressed to find a business manager, chef or owner who would say your Yelp rating doesn’t matter. And with good reason: eighty percent of consumers have changed their minds about purchasing a product or service after reading a negative […]


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Combatting the Yelp Filter


The Yelp filter is notoriously polarizing, as many business owners think it unfairly shows more negative reviews than positive ones. Actually, Yelp created the filter as a way to combat fake reviews that drag down some businesses’ ratings. Yelp explains their choice to use the filter as a way to avoid becoming a laissez-faire review […]


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How to claim your Yelp business listing


Yelp is the most popular review site, and you can’t afford to ignore it. Eighty percent of consumers have changed their minds about purchasing a product or service after reading a negative online review. If you haven’t claimed your business on Yelp yet, there’s no time like the present! How to claim your Yelp business […]


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Yelp is allowed to change ratings and other social media news


Social media changes every day. Here are some important updates you need to know about… Court rules that Yelp can change ratings for money. Many business owners have heard this from the Yelp advertising team, and now a federal court says it’s legal to do. This is sad news for businesses, but it’s also a […]


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Twitter launches an interactive guide and other social media news


Social media changes every day. Here are some important updates you need to know about… Twitter launched an interactive guide for small businesses. The first step is to choose between “I don’t get Twitter,” “I get Twitter but need to create a strategy” or “I know Twitter basics but want to take my marketing to […]


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