Winter, spring, summer, or fall, are more than just seasons, they’re opportunities for businesses to thrive. Each season brings unique holidays, events, and activities, which cause consumers to behave differently and provides the perfect excuse for spending money.
Celebrating holidays with your marketing helps humanize your brand. It enables you to connect with your audience on a more personal, fun level and allows your message to resonate with them in their current state of mind.
For spring’s holidays, events and themes, implement some of these strategies or use them as inspiration to create your own ideas:
[Sham]Rock your sales ☘️
Holiday-themed emails are a great way to connect with your customer base by offering themed sales, coupon codes, or specialty products. St. Patrick’s Day is a day of shenanigans and festivities, and provides an opportunity for businesses to offer discounts on green products, promote a St. Patty’s Day Event, or lets customers to “Get Lucky” with a limited time offer.
Account for Tax Season
Beginning in March, people will have already received their tax refund checks, at least in the US. By mid-April, many people will be getting their checks in the mail. With the average refund check coming in at more than $3,000, showcase your big-ticket items with a targeted, relevant, direct mail campaign.
Spring into Charity
After the giving season of Christmas, many soup kitchens and food banks struggle to keep the shelves stocked. This spring, your marketing campaign ideas could include holding a contest, asking the community for food donations. Offer incentives to your customers, such as donors getting a percentage off their purchases. This effort could also attract local media attention. This spring marketing idea makes your company and brand more recognizable, and a local charity benefits too. It is a win-win.
Host a Contest for Your Peeps
Post a photo of jellybeans in a jar and have followers guess how many jelly beans are in the jar for a chance to win a prize of your choice. Creating engagement through a fun social media game is simple but very beneficial!
Mother’s day is a huge retail holiday, make sure you promote your specials and events to everyone and, well, their mother with an email blast to your customers. Showcase (willingly participating) mothers of your staff on your social media pages. Have your staff write a nice message to accompany the photo, and encourage your followers to do the same. Plan your happenings early to maximize your response and to avoid getting caught in the clutter.
Want to see how we can help your business bloom this spring?
Contact one of our marketing experts to get insight about the best tactics for your industry.