Why marketing is SO important

why marketing is so importantMarketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot.

Let’s take a look at 6 key reasons why marketing is so important for any modern business.

  1. It informs:
    On a base level, marketing is useful for customer education. Sure, you know the ins-and-outs of your product but do your consumers? In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. According to Creativs, marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way. If consumer education is on your priority list then marketing should be too.
  2. It equalizes:
    Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. For SMBs, smart marketing can help even the playing field when it comes to competing against big name competitors, explained Business 2 Community contributor La Mancha Sims. In fact, marketing may even give SMBs a leg up. Due to the smaller nature of their businesses, SMB leaders often have much more time to pay attention to every client individually via the various marketing platforms. Modern consumers value experience over pricing, so this kind of one-on-one interaction could push customers in your direction over bigger brands.
  3. It sustains:
    According to Forty, marketing is more like food than it is medicine. Essentially, marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers. Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish.
  4. It engages:
    Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. You walk in the pizza shop, talk to the hostess, laugh with the waiter, wave hello to the owner etc. While that in-person engagement is still alive and well, it’s no longer enough. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.
  5. It sells:
    Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. Sure, you need to have a good product but if people don’t know about your offerings to begin with then how can you generate sales? Put simply: You can’t. SMBs need to create fresh and inviting content to draw customers in and lead them to a purchase. Marketing helps sales and sales help your business – what more could you ask for?
  6. It grows:
    Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures your business’s future through new and old customer engagement.

Related Posts

Comments (53)

[…] 5. Marketing helps secure the future of your business Marketing your business products or services can help secure the future of your business. Both your current customers and prospects benefit from your marketing. It helpsretain your existing customers and convert prospects into customers. Many companies are leveraging on the World Wide Web to promote their businesses and reach a wider audience beyond the shore of their locations. With the use of social media and email campaigns, SMEs can keep prospects and customers informed on the latest developments on their products or services that would provide a better user experience. Ignoring marketing is limiting your growth. […]

[…] Gross, Jenna. “Why Marketing is so Important.” Business Marketing. April, 2016. Retrieve from https://movingtargets.com/blog/business-marketing/why-marketing-is-so-important/ […]

[…] Gross, Jenna. “Why Marketing is so Important.” Business Marketing. April, 2016. Retrieve from https://movingtargets.com/blog/business-marketing/why-marketing-is-so-important/ […]

[…] Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. Let’s take a look at 6 key reasons why marketing is so important for any modern business. It informs: On a base level, marketing is useful for customer education. Sure, you know the ins-and-outs of your product but do your consumers? In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. According to Creativs, marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way. If consumer education is on your priority list then marketing should be too. It equalizes: Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. For SMBs, smart marketing can help even the playing field when it comes to competing against big name competitors, explained Business 2 Community contributor La Mancha Sims. In fact, marketing may even give SMBs a leg up. Due to the smaller nature of their businesses, SMB leaders often have much more time to pay attention to every client individually via the various marketing platforms. Modern consumers value experience over pricing, so this kind of one-on-one interaction could push customers in your direction over bigger brands. It sustains: According to Forty, marketing is more like food than it is medicine. Essentially, marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers. Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. You walk in the pizza shop, talk to the hostess, laugh with the waiter, wave hello to the owner etc. While that in-person engagement is still alive and well, it’s no longer enough. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that. It sells: Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. Sure, you need to have a good product but if people don’t know about your offerings to begin with then how can you generate sales? Put simply: You can’t. SMBs need to create fresh and inviting content to draw customers in and lead them to a purchase. Marketing helps sales and sales help your business – what more could you ask for? It grows: Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures your business’s future through new and old customer engagement. https://movingtargets.com/blog/business/why-marketing-is-so-important/ […]

[…] is an important part of any business. This includes law firms. After all, you can’t attract new clients unless you let the world […]

Google

We like to honor several other world-wide-web internet sites on the net, even though they aren’t linked to us, by linking to them. Below are some webpages worth checking out.

thrusting bunny vibe

[…]below you’ll obtain the link to some sites that we assume you ought to visit[…]

p spot massager

[…]always a huge fan of linking to bloggers that I really like but really don’t get a whole lot of link really like from[…]

firmskyn dildo

[…]very handful of internet websites that happen to become comprehensive beneath, from our point of view are undoubtedly very well worth checking out[…]

greencardorganization

[…]that will be the finish of this article. Here you’ll come across some web pages that we assume you’ll value, just click the links over[…]

thrusting anal toys

[…]although internet websites we backlink to below are considerably not connected to ours, we really feel they may be in fact really worth a go as a result of, so possess a look[…]

монизм

[…]please visit the websites we follow, like this 1, because it represents our picks through the web[…]

sex toy store

[…]here are some hyperlinks to websites that we link to because we believe they’re really worth visiting[…]

https://www.intensedebate.com/people/oneworld_herald

[…]usually posts some quite fascinating stuff like this. If you are new to this site[…]

suction cup based dildo

[…]Wonderful story, reckoned we could combine a few unrelated data, nonetheless genuinely worth taking a look, whoa did one particular find out about Mid East has got much more problerms as well […]

pocket pussy review

[…]Every once in a although we opt for blogs that we study. Listed beneath would be the most up-to-date sites that we opt for […]

cold dildo

[…]although websites we backlink to below are considerably not related to ours, we feel they’re actually worth a go via, so have a look[…]

vibrating underwear

[…]although web sites we backlink to beneath are considerably not connected to ours, we feel they may be essentially worth a go as a result of, so have a look[…]

realistic dildo

[…]that would be the finish of this write-up. Here you will obtain some sites that we believe you’ll appreciate, just click the hyperlinks over[…]

Google

We prefer to honor many other online web pages on the internet, even when they aren’t linked to us, by linking to them. Below are some webpages worth checking out.

gay plug

[…]the time to read or pay a visit to the content or internet sites we have linked to below the[…]

[…] time, it has become clear that this is not the best marketing strategy. An article in Moving Targets states that marketing enables businesses to create long-lasting and ever-present relationships with […]

Snovitra Strong

[…]always a big fan of linking to bloggers that I appreciate but really don’t get a great deal of link love from[…]

push notifications ios

[…]Every once in a even though we pick blogs that we read. Listed below are the most current web-sites that we select […]

test work, app work

[…]we like to honor several other world-wide-web web sites on the internet, even though they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

обабок

[…]check beneath, are some completely unrelated internet sites to ours, however, they’re most trustworthy sources that we use[…]

свою любовь найти на краешке земли

[…]one of our guests lately suggested the following website[…]

brother mfc j870dw treiber

[…]we like to honor several other net internet sites around the internet, even when they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[…]

male enhancement pump

[…]here are some links to websites that we link to for the reason that we believe they’re really worth visiting[…]

double penetration cock ring

[…]very few web-sites that happen to become comprehensive beneath, from our point of view are undoubtedly well really worth checking out[…]

dildos

[…]check beneath, are some completely unrelated internet sites to ours, nonetheless, they may be most trustworthy sources that we use[…]

ben wa balls

[…]although web sites we backlink to beneath are considerably not associated to ours, we feel they’re in fact really worth a go by way of, so have a look[…]

king dong dildo

[…]please go to the web pages we follow, like this one particular, because it represents our picks through the web[…]

anal sex lub

[…]very handful of web-sites that take place to become comprehensive beneath, from our point of view are undoubtedly nicely worth checking out[…]

capillary type level transmitter

[…]we prefer to honor several other internet internet sites on the web, even when they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

adult board games

[…]Every after inside a whilst we decide on blogs that we read. Listed below would be the latest websites that we select […]

remote control underwear

[…]Here are several of the web pages we suggest for our visitors[…]

15% minoxidil with finasteride

[…]very few internet sites that transpire to be detailed below, from our point of view are undoubtedly well worth checking out[…]

Beligas buy steroids Online

[…]check below, are some absolutely unrelated web-sites to ours, even so, they are most trustworthy sources that we use[…]

triple erection cock ring

[…]below you will locate the link to some web-sites that we consider you ought to visit[…]

Oliver Isaacs

[…]here are some links to sites that we link to because we feel they’re really worth visiting[…]

satta matka

[…]Here are several of the web sites we recommend for our visitors[…]

male stroker toy

[…]we prefer to honor numerous other online internet sites around the web, even if they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[…]

double bullet vibe

[…]that could be the finish of this write-up. Right here you will locate some web pages that we believe you’ll value, just click the hyperlinks over[…]

clitoris vibrator

[…]check beneath, are some totally unrelated web sites to ours, nonetheless, they are most trustworthy sources that we use[…]

dildo

[…]Here are some of the web-sites we suggest for our visitors[…]

realistic male stroker

[…]we like to honor many other online web pages around the net, even though they aren’t linked to us, by linking to them. Below are some webpages worth checking out[…]

SEO west palm beach

[…]check below, are some absolutely unrelated internet sites to ours, nevertheless, they may be most trustworthy sources that we use[…]

silicone bullet

[…]below you’ll find the link to some web sites that we feel you need to visit[…]

vibrators for women

[…]The facts talked about in the write-up are a number of the very best offered […]

dilator

[…]just beneath, are various entirely not connected web-sites to ours, however, they may be surely really worth going over[…]

butt plugs for gays

[…]very couple of internet sites that occur to be in depth beneath, from our point of view are undoubtedly nicely really worth checking out[…]

Comments are closed.