Last week, co-president Erik Nordstrom admitted that the brand recently abandoned the use of direct mail in promoting its loyalty program. Results show that following marketing trends may not always be the way to go.
Direct Mail Marketing
That’s right – in a brilliant twist of irony, millennials have banded together in favor of direct mail, a medium long declared dead. Are you making the most of it?
When done right, a direct mail piece can be fridge-worthy: recipients are so attracted by the graphic design that they stick it on their fridge to see everyday.
If you’re still debating whether or not you should try this old school marketing superstar, read our roadmap to your first successful direct mail campaign.
Postcards can be an extremely cost-effective and powerful component in your direct mail arsenal. Learn how postcard marketing can help grow your business.
Jim’s Restaurants sought to capture business from new movers in the area. Using Moving Targets' direct mail solution, Jim's saw a huge return on investment.
Direct mail boasts a high ROI, has less competition, and is relatively inexpensive compared to most other advertising channels, helping your local business win big.
The Business Resource Team at the Sysco Las Vegas branch wanted to use popular social media platforms such as Facebook to build a stronger online presence and gain more followers.
When done right, direct mail can be an effective way to gain and maintain your ideal customers’ interest, create a lasting impact and encouraging people to take action.
Better engagement for your business might only be a few clicks away. Our checklist will help you pinpoint your Facebook presence’s weak spots.