6 Reviews that are Officially Cringe Worthy

One would be hard-pressed to identify an industry – or even individual business – that has not yet at least started to consider deploying a social media marketing strategy, as the medium has gained in prominence across many sectors of late.

Online reviews and websites are not a new trend, but business owners are still not totally convinced they should take…

As a small business owner, you are a busy person. In between running the business, managing the staff and spending…

Content is a word that might have been used a few too many times in the past few years, and it would be tough to identify an individual who still associates the term with a feeling of relative happiness and comfort as a result.

Expanding into new social media channels has demands and rewards. Here’s how it can work for you.

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As with all social media sites, there is a series of “don’ts” associated with corporate Instagram accounts that companies of all sizes would do well to follow.

Social media: it’s unavoidable. Everywhere you look there’s a group of people with their heads buried in their phones or…

Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.

Social media can’t be defined by any one tactic. Your strategy should take several factors into account.

Social media remains one of the more important components of brand initiatives, and this is only going to continue becoming more apparent and intensified as the years progress.

Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.

Social advertising has been around since the inception of social media, however it is quickly becoming one of the fastest and least inexpensive ways to reach potential customers in a direct, targeted manner.

Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.

There are 3 groups of small business owners when it comes to social media: the ones that are way behind…