Social media is a fledgling arm of the marketing sector, with websites and platforms just now beginning to gain traction in raw advertisement adoption and use. Although social media can be challenging when it comes to determining the returns on investment, conversion rates and prospect visibility, it will play a critical role in the overall branding of a given business for the foreseeable future.
Some companies have had significant success in leveraging social media marketing, many of which effectively create organic cycles in which consumers spread the word about the business on their own time.
This is one of the more ideal situations when it comes to social media advertising, as organic notoriety remains as the best in terms of affordability, brand recognition and more.
Getting these types of campaigns rolling is no easy task, but it can be completed successfully with the right objectives and policies in place. In many ways, timing and execution will be vital to building organic recognition, and businesses should work to understand which types of situations will yield the most significant opportunities to excel in their pursuits of these strategies.
Events can be the best opportunities to begin working toward organic reach for most businesses.
For example, if a company is hosting a major sale in its physical or online storefronts, starting to communicate the details of the event about two months before, with the frequency of postings increasing as the date comes closer, will be highly effective.
Additionally, since so many firms attend or host trade shows, social media should be a main point of focus throughout the time leading up to and throughout the event and directly thereafter.
Westfair Online recently listed some of the ways in which marketers can leverage social media at trade shows to build more awareness of their brands and get customers buzzing on these websites. According to the news provider, video should be involved, as this medium has been among the hottest when it comes to consumer preferences and behaviors, although specializing strategies that align with the best practices of each platform, including Facebook and Twitter, will be necessary to succeed in these endeavors.
The source went on to explain that Twitter might be one of the more powerful platforms for trade show-related social media marketing ventures, but that LinkedIn, Facebook and others should be involved at other points leading up to the event and following. Ultimately, the act of leveraging special events to build a social media presence and followings should be a priority for any advertiser striving to achieve organic success.
Traffic from Organic Reach is worth the effort
One thing has become clear in the past few years: The modern era of word-of-mouth marketing is just as powerful as it was before the days of digital branding initiatives. The ways in which organic advertising success must be handled have certainly changed, but the end goal still acts as the pinnacle of brand recognition.
There is perhaps no greater tool today than social media for these objectives, especially as hundreds of millions of individuals have accounts with these websites. Marketers should work to identify their strongest opportunities to establish organic reach recognition and buzz, then execute plans in a swift and consistent manner over time.