Social Media Survey Says

Here are some Instagram tips for auto shops that will help you get the most out of your business account.

Pinterest is far from the top of the social media marketing pyramid, but it is worth a discussion among advertisers.

Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?

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Hashtags may be the difference between a successful, traffic-generating social campaign and an effort that falls flat.

If you are a business owner, you have heard a million times that you must be present on social media….

Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.

Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.

The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.

Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those…

If you’re thinking of launching a contest, but aren’t sure how, here are a few Twitter contest ideas that restaurants can use as a jumping-off point.

The question of what to measure on social media is a complex one. Although many people assume there must be a one-size-fits-all answer, a single definitive solution that will offer the maximum possible benefits to every company using social media doesn’t actually exist.

As a small business owner, you are a busy person. In between running the business, managing the staff and spending…

Have you ever heard of Snapchat? Does your company have an account? If you’re looking to market to a younger, more plugged-in demographic, you should be answering “Yes” to both of those questions

One would be hard-pressed to identify an industry – or even individual business – that has not yet at least started to consider deploying a social media marketing strategy, as the medium has gained in prominence across many sectors of late.