Customers buy on emotion, not logic. Your marketing should tell why to buy your product or service, not what it can do.
holidays
If the NFL and Amazon still use Direct Mail, why aren’t you? They see the value of direct mail – and you should too!
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
To help marketing leaders develop a fruitful set of holiday campaigns, here is a list of three components vital for any brand initiative.
With these tips in mind, marketers will make an unforgettable holiday impression.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
Gift cards are great holiday present ideas for numerous reasons. There’s no obvious downside to providing this option to shoppers this winter, but how should your small business go about promoting the offering?
Busy retail seasons are great times to change up social media and push for engagement.