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Secrets To Seductive Content Marketing

Seduction requires persistence, expertise and a readiness to give before you get; the same applies to effectively promoting your business. Once…

8 Ways to Use Snapchat for the Promo Industry

For a brand trying to increase sales through their Snapchat, definitely spells success. There are two ways to effectively utilize…

[Podcast] Disrupt: Forming a Social Media Game Plan

Listen to insights about forming a game plan for your target audience via social media and online advertisements. > Read…

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Instagram success comes with quite a daunting caveat: You must stand out on a platform with 800 million active users…

Use Nostalgia To Improve Your Marketing Results

Nostalgia is a remarkably compelling force that’s prevalent in every facet of life — marketing is no exception … >…

Is Snapchat Worth It For Local Marketing?

When we pass by one another, talk to each other or just live our lives, moments fade into distant memories….

From Negative To Positive: Marketing Lessons Inspired By Notorious B.I.G.

From the block to the yacht, transcending from negative to positive, Notorious B.I.G.’s rags-to-riches life story personifies the American dream….

Take It Personal: Relationship Marketing In The Age Of Digital

The proliferation of technology has given us communication tools unparalleled by any other time in human existence. > Read More

Find Your Customers Where They Live – on Social Media

For two straight years, Moving Targets has listened to adult club owners and operators share their experiences and frustrations with…

Snapchat Seduction: Using Snapchat to Drive Visits to Your Club

When we talk to each other, pass one another by on the street or simply live our lives, those moments…

Building a Strong Facebook Presence for Your Shop

As the largest social network in the world with over 2 billion monthly users, having a good business presence on…

The Subconscious Implications Of Marketing

As a culture, we love having options. We demand them in every facet of life. We equate choices with freedom,…

How to Effectively Use Facebook Messenger

Your shop may already have a strong Facebook presence, but Jenna Gross, chief marketing officer of marketing firm Moving Targets,…

How To Gain Marketing Visibility Through Trust

In today’s era of misconduct, information overload, fake news and economic turmoil, there’s never been a more pivotal time for…

Disaster Strikes. Do You Have a Social Media Plan?

Disaster strikes at your agency or business. Do you have a plan in place for communicating via social media? Does…

Marketing: The Convergence Of Art And Science

Armed with a staggering amount of data, marketing managers can now track the impact of each dollar spent on their…

The Impact Of Creativity On Marketing Results

Creativity and effective marketing do not always meet on the same page. While creative marketing might require some measure of…

Four Ways To Increase Your Creativity Within A Marketing Agency

Coming out of school with degrees in journalism and marketing, maybe even picking up an MBA to boot, the typical…

From Inception To Implementation: How To Make Creativity Happen

Across industries, a strange phenomenon sometimes occurs: People blessed with natural creativity are not actually all that creative in the…

The Anatomy of an Effective Facebook Ad

While utilizing online advertising is a reasonably streamlined process in 2017, it can be overwhelming for a body shop owner….

How One Mom-And-Pop Pizza Shop Counts on Bigger Business Partners

Brian Weavel says running a successful mom-and-pop pizza shop requires a lot more than a special blend of cheese, sauce…

Five Factors To Evaluate When Deciding Whether To Hire A Social Media Expert

There’s more than enough online content with tips, tricks, hacks and how-to’s if you’re willing to invest time to do…

Power Up Your Marketing Plan

Last year, the professional carwashing industry continued to ride a wave of success from a growing portion of the U.S….

How Company Culture Strengthens Your Marketing

A few years back, our office culture was strikingly different from its present state. Walking in, you would see people…

Moving Your Customers From Awareness To Purchase (And Beyond)

At least once, you’ve probably been told, “You’ve got a lot of potential.” At first, it feels like a compliment,…

Attract new customers—and score a moneymaking bulls-eye—with geotargeting

Just when you think you have your time-tested marketing strategies down pat, from box toppers to e-newsletters, some newfangled option…

Six Critical Elements That Make TED Talks Compelling

Lists of recommended TED talks can be found posted on blogs, shared on social media, and aggregated at TED.com. These…

Seven Tips For Keeping Your Cool In The Midst Of A PR Crisis

No one wants to deal with a PR crisis on their hands, but when it does happen, you’re better off…

Don’t neglect the baby boomer consumer

The pace of life may be speeding up, but more Americans than ever are slowing down. According to the U.S….

Launching An Ad Campaign: Eight Things To Keep In Mind About Your Target Market

If your brand is launching a new advertising campaign, it can be tempting to execute on what you think will…

Eight Tips For Selecting The Right Clients As Your Agency Scales

The growth of your agency is a tremendous feat: more cash flow coming in gives you the opportunity to grow…

How To Deliver a ‘One-Two Punch’ Combining Direct Mail With Digital Marketing Tactics

Classic marketing, much like the sport of boxing, is rooted in discipline, repetition and hard work. You may recall the…

Nine Social Media No-Nos To Avoid Committing

Social media is a great way for your brand to connect with your audience in real time. Before you go…

Eight Ways To Help Your Agency Staff Master The Latest Trends

Working in an agency, trendspotting is a critical skill to have — and we’re not just talking about uncovering buzzworthy…

Six Lessons Kanye West Can Teach Us About Marketing

A select few of us at Moving Targets are big Kanye fans, and it’s been an ongoing joke in our…

Social Selling 101: Five Hacks To Connect With Customers And Grow Your Business

With Americans now spending more time on Facebook than they do with their own pets, it’s hard for anyone to…

Forbes Agency Council Spotlight: Jenna Gross, CMO at Moving Targets

It’s difficult to attribute “success” to any one source, and it’s important to acknowledge the impact of others. I’m fortunate…

Seven Reasons Your Business Must Have A Sound Content Marketing Strategy

Content marketing has been on the rise as a way for brands to connect with their target market in a…

Eight Critical Elements Your Business Award Submission Should Include

In order to make your submission appeal to the judges, try putting your unique spin on traditional criteria, such as…

Eight Sound Strategies For Reaching Busy Prospective Customers

Having difficulties getting a prospective customer to answer your calls or reply to your emails? If they’ve already made it…

Seven Things To Remember When Shifting Marketing Dollars From Advertising To Content

When deciding whether to shift your marketing dollars from advertising to content, consider your core focus and goals: are you…

Forbes Agency Council Members Offer Advice to Aspiring Agency Executives

Learn from Forbes Agency Council members as they share one piece of advice they have for aspiring agency executives. >…

Eight Tips For Preparing Clients For Deskside Interviews

Deskside interview tours are an excellent way for your client to get face time with some of the top reporters…

Seven Reasons Why Agencies Should Not Respond To RFPs

Agency owners may receive requests for proposals (RFPs) from businesses requesting their services, however they would be wise to consider…

Eight Recent Brand PR Successes (And Failures) To Look Back On

From Starbucks’ unique approach to original content creation, to Red Lobster and Verizon’s failure to offer compelling responses on social…

Eight Solutions For Addressing Negative Press

When addressing any negative feedback, good agency owners know it’s important to be forthcoming about the matter and address it…

Seven Traits Agency Executives Should Look For In Their Next Hire

Between managing client expectations and turning projects around under the tightest of deadlines, it takes a certain type of person…

Eight Ways To Shake Up The Traditional Press Release

In an effort to forego the traditional, archaic structure of the press release, there are several elements you can incorporate…

Seven Industry Influencers To Keep Tabs On

From Silicon Valley moguls to celebrity endorsers, the breadth of influencers in the communications industry knows no bounds. By keeping…

Eight Ways To Engage An Unresponsive Reporter

It’s important to accept the fact that journalists are inundated with email solicitations every day, and tailor your approach accordingly….

Eight Elements To Consider Before Launching Your Content Marketing Strategy

Content marketing is becoming an increasingly important part of brands’ overall marketing mix, but many leaders are still unclear about…

How to improve your “social” life and become the coolest pizzeria on the block

Social media has become a marketing power tool for pizzerias. It’s one of the most cost-effective promotional channels for reaching…

Set Up Facebook Ads for Website Conversions

It’s no secret that Facebook is an important social media tool that all shops should use. With millions of users,…

Optimize Your Facebook Ads

Facebook ads are a vital aspect of building a successful social media marketing campaign. With the newest advanced features, these…

Experts: Red Lobster missed social media goldmine with Beyoncé mention

Musical megastar Beyoncé surprised and thrilled the world Saturday by suddenly releasing a new song and video, “Formation,” on YouTube….

Social Media 101 for MSOs

With multiple locations and a myriad of social media platforms to cover, it’s important for multi-shop owners to maintain focus…

4 Ways to Maximize Your Twitter Reach

Although Facebook has its place in building relationships with customers, Twitter can also be utilized to form similar relationships and…

Keys to Mastering your Online Reputation

Think of social media as a wider reaching form of word-of-mouth; reputations take time to build and require constant attention,…

Changing Face of Social Media Marketing

Keeping a close eye on the social media marketing trends is vital to a successful online campaign. Maintain organic reach…

Six Steps to a Social Strategy

Social is serious business. You wouldn’t open a new repair shop without a detailed business plan. The same is true…

Bringing Balance to your Marketing Budget

By combining the powers of print, email and social media marketing, your business’ marketing budget can stretch to cover all…

Top Shelf Digital Marketing

With the inherently social nature of nightclubs and bars, it makes sense for these businesses to be available and communicative…

Forget the Tricks: Marketing to Millennials

As millennials gain purchasing power in today’s economy, old and outdated marketing tricks are being thrown to the curb. Entice…

Shining a Light on Social Media

When it comes to a strong and dynamic social media presence, focus should primarily revolve around two simple concepts: managing…

Little-Known Secrets of the Pros

Direct marketing is far from dead, and these quick tips can help significantly increase your response rates without increasing your…

Door Hangers, Postcards and Coupons Remain Powerful Marketing Tools

Despite the overwhelming transition to digital media, more traditional forms of advertising are cranking out better results than ever before….

10 Smart Promotional Strategies | Restaurant Hospitality

If you’re a small, independent restaurant, you’re probably convinced you can’t possibly compete in the marketing arena against those big…

The Best Social Media Tips for Pizzerias | PMQ Pizza Magazine

The team of digital marketing experts from Moving Targets provides their top tips for building and managing pizzeria social media…

The Best Social Media Tips for Pizzerias

The team of digital marketing experts from Moving Targets provides their top tips for building and managing pizzeria social media…

Wendy’s, Panda Express, others capture attention with hashtags

The hashtag has become a widely-known tool for bringing attention to businesses and brands online. Check out these national chains…

Q&A with Jay Siff, Moving Targets | Motor Age Magazine

With a myriad of experience in the automotive and marketing industries, Moving Targets’ CEO, Jay Siff, answers your most pressing…

Encouraging Repeat Business through Loyal Rewards

After gaining a wave of new customers through creative marketing, the next step is figuring out how to retain these…

Social media: Tire dealers doubt it’s a cure-all | Modern Tire Dealer

Social media is not a one-size-fits-all proposition, and independent tire dealers admit they’re not expecting it to result in mega…

4 Ways to Maximize Your Twitter Reach | Nightclub & Bar

While Facebook remains the tool of choice for small business owners seeking to maintain relationships with their customers, Twitter –…

Do You Know AIDA? | Restaurant Business

Ensuring success within your advertising campaigns is as easy as following the A.I.D.A. mnemonic. Grab attention, stimulate interest, build desire,…

Striking Gold: Gathering and Using Customer Data | Gift Shop Magazine

One of the best and most cost effective ways to market your business is to collect email addresses from your…

It’s in the Mail | Restaurant Hospitality

Although television advertisements seem to be at the top of the marketing hierarchy, independent businesses with smaller budgets can still…

Advice from the pros | PMQ Pizza Magazine

Follow these simple tips and tricks from the industry’s top professionals before taking a big bite out of the pizza…

10 Smart Promotional Strategies | Restaurant Hospitality

Despite the high-dollar appeal of the national corporations, independently owned restaurants have a unique advantage in the restaurant industry. Follow…

DOUBLE SALES in one year! | PMQ Pizza Magazine

Looking for the recipe for success? Learn how GoodFella’s Pizza demolished the competition and doubled their sales through changes in…